學門類別
最新個案
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- Vodafone Idea Merger - Unpacking IS Integration Strategies
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- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
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- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
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Lac-Megantic Train Derailment: Putting Out the Fires (B)
內容大綱
Supplement to 9B13M135.
學習目標
The case can be used in courses on crisis communications, ethics, leadership and public relations to teach the following objectives:<br><br><ul><li>To place students directly into the leadership role of a company during a crisis situation.</li><li>To evaluate the sensitivity of a crisis situation with multiple stakeholders.</li><li>To demonstrate the significance of responding to a crisis by communicating in a timely manner with appropriate content and effective leadership.</li><li>To provide students with an opportunity to develop their analytic, strategic planning, communication, leadership and decision-making skills.</li><li>To develop a communication plan for MMA to utilize.</li></ul>