學門類別
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d.light design
內容大綱
In 2009, a U.S.-based social enterprise, d.light design, launched its innovative brand of solar lamp in India. Although the company has gained market share, the category as a whole is not growing. In 2014, The solar lamp market in India is complex, as a result of being both fragmented and disorganized. The company’s new head of Indian operations faces three dilemmas: How can the company scale up? How can the company improve the productivity of its distribution channels? How can the company leverage its first-mover advantage to make its brand synonymous with the category?
學習目標
<ul><li> To develop a new product category in the wake of entrenched end-user habits.</li><li> To build a competitive advantage.</li><li> To move beyond a single-product orientation.</li></ul>