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Pahalwan's: Need for a New Marketing Strategy
內容大綱
Pahalwan’s was a chain of four outlets that offered sweets, snack food and fast food in Jammu, India. It had a major presence in the state of Jammu and Kashmir and was delivering products to other parts of India, such as Delhi. However, local, national and international food retailers had entered the market, increasing the competition. Changing consumer preferences had also started affecting the company. Pahalwan’s did not believe in advertising its products and focused little energy on branding activities. Thus, there was a need to plan for an innovative and cost-effective communication strategy to boost its sales. Pahalwan’s also needed to think about new products and new markets to stay in business.
學習目標
<ul><li>Analyze the role of a growth strategy and how it could be used to devise a product/marketing strategy (the case could be used to discuss Igor Ansoff’s growth strategy matrix).</li><li>Apply communication strategies for non-traditional and online marketing communications.</li><li>Realize the need for a branding strategy for a small business.</li><li>Understand the changes that take place in a small business as it grows and the role of the entrepreneur in the same.</lI><li>Appreciate the role of expansion plans in the business strategy of a company.</li></ul>