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Youreka Hotel, Amritsar

內容大綱
The management of the Youreka Hotel in Amritsar, India, was concerned about the hotel’s overall returns relative to its annual operating cost and large initial investment. The new five-star hotel was now up and running and customers had started checking in, but occupancy levels were low. The hotel industry in India was making double-digit margins, but the hotel had not even achieved operational breakeven yet. Of key importance for the operations head was choosing the best seafood supplier — based on selling price, transportation cost and other factors — for supplying the hotel’s restaurants. A poor decision could have a negative impact on room occupancy and profitability. Among management, there were also concerns that the location of the hotel might be unfavourable. When could the operations head expect the hotel to match the profitability of the industry? What could he do to improve the hotel’s profitability?
學習目標
This case depicts various operational, tactical and strategic issues of a five-star hotel. It can be used in a graduate/MBA program in courses on supply chain management, service operations management and business analytics. It can also be used in a postgraduate program in hotel management. Students will learn about:<ul><li>Issues related to the procurement of a perishable commodity.</li><li>Supplier evaluation and total cost of ownership.</li><li>Spend analytics.</li><li>The projection of demand and revenue.</li><li>Business analysis.</li></ul>
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