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A & S Software: Evolving Business Models
內容大綱
The director of A & S Software Group was recalling his entrepreneurial journey. It was in August 2013, and over the past 16 years he had seen the evolution of the company’s flagship product — enterprise resource planning software for educational institutes — and a variety of business models associated with it. While the product strategy evolved through various stages, he had conceptualized Blue Print software as a tool to enable the rapid development of software applications. As he aspired to take his business to the next level, he was searching for answers to the following questions: What are the possible options for improving the flagship product in the coming years? Could it be offered as a service? Does it make sense to take Blue Print software to the market?
學習目標
The following theories and concepts can be taught through this case:<ul><li>Software business models: The four dimensions — product strategy, revenue logic, distribution and services and implementation.</li><li>Emerging trends, such as the democratization of software development.</li></ul>This case can be used for class discussions in the following or similar courses at the graduate level:<ul><li>Business development in information technology.</li><li>Marketing of services.</li><li>Software product planning and roadmapping.</li></ul>The target audience is master of business administration/post-graduate diploma in management students specializing in the area of information systems.