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Inaash: Bridging the Chasm Between Non-Profit Objectives and Long-Term Financial Profitability
內容大綱
Inaash is a Lebanese non-profit organization that supports the development of Palestinians in refugee camps. Inaash has created jobs for thousands of women in the camps through the production of traditional Palestinian embroidery items such as shawls and dresses, which the association sells in its shop and at exhibitions. The organization has also been successful in creating valuable social infrastructure in many camps through offering medical support to the elderly and sponsoring children’s education. Major changes in the macro environment have resulted in diminishing sales and an increased dependence on donations. Inaash must rethink its strategy and consider improving its performance measurement, using social media to connect with stakeholders and raise awareness, and professionalizing its donor management. How can Inaash bridge the chasm between social purpose and financial viability?
學習目標
This case is suitable for introductory courses in management and strategy, as well as courses that address social entrepreneurship and the management of non-profit organizations. It provides a practical example to help students understand the challenges and opportunities shared by many such organizations, and covers many issues such as fundraising, lack of strategic planning, lack of communication, lack of technical and organizational capacities. It shows how changes in the macro environment affect non-profit organizations and force them to apply more managerial and organizational professionalism in order to stay sustainable. Students will learn about product and market differentiation, production management, donor management and marketing strategies.