學門類別
最新個案
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Caribbean Information and Credit Rating Services (B)
內容大綱
This is a supplement to case (A) 9B14M082.<br><br>The CariCRIS cases depict the strategic dynamics and market entry challenges of setting up a first-of-its-kind venture by an Indian credit rating agency in a multi-country setting in the Caribbean. While Case (A) focuses on pre-market launch strategic dilemmas, Case (B) traces the continuing obstacles to the firm’s market development subsequent to its launch and the critical issues that confront the management team at a juncture when a change of leadership is imminent. The cases also seek to highlight legitimacy issues that could confront a start-up with dominant emerging-market credentials in entering another emerging, but geographically and culturally distant market.
學習目標
CariCRIS (A) and (B) highlight critical issues in crafting a strategy for a global market entry, particularly in the context of an embryonic industry. The cases are appropriate for MBA students in a foundational strategy or international business course and/or for advanced international strategy courses/executive education programs. The cases would also be relevant in a course on entrepreneurship. Together, Cases (A) and (B) present an opportunity to examine some key elements of market entry strategy, such as choice of markets, choice of products and pricing, mode of entry and winning the “local” battle. They also provide an opportunity to analyze how emergent strategies can differ from intended strategies. The decision issues and strategic choices in the cases are accentuated by:<ul><li>The need for the IJV to establish legitimacy in an embryonic industry.</li><li>The backdrop of postcolonial cultural, market and institutional orientations, including a bias towards developed-country products and services, and how the firm must overcome both the liability of foreignness and liability of origin.</li><li>Small-island business dynamics.</li><li>The strategic dilemma and challenges faced by an expatriate CEO in his maiden start-up CEO role.</ul></li>