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Introduces students to some general tools of economics that will be useful in analyzing macroeconomic performance in a course on business, government, and the international economy. The four sections are: 1) the economy as a circular flow, 2) supply and demand, 3) aggregate supply and aggregate demand, and 4) an introduction to National Income accounting.

Provides a discussion of both the importance and some possible pitfalls that may be encountered when one tries to talk candidly with others about their behavior on the job.

Identifies and discusses the major features of the federal gift and estate tax, plus major nontax implications.

Presents a framework for thinking about problems of implementing strategy. Defines the tasks of implementation and the range of implementation situations, then develops four approaches to implementation and reviews a range of implementation skills. Intended for use in Business Policy II in conjunction with case studies.

Provides a general framework for the analysis of ethics-related case studies in business policy, drawing upon categories from the discipline of moral philosophy.

Discusses the theory and rules governing the taxation of business combinations (mergers and acquisitions). Related information from state corporate law, federal securities law, accounting, and finance is also provided. A rewritten version of an earlier note.

May be used as background material for courses in industrial marketing and industrial procurement. Surveys the economic, behavioral, and organizational influences that shape buying decision-making in corporations and other institutions. Also describes the kinds of strategies purchasing groups formulate for dealing with their suppliers and supply environments.

Used as a background reading for a course or course module on pricing, this note describes the several basic parameters relevant for price determination. Provides a conceptual approach to formulating pricing strategy, dealing with such topics as skimming versus penetration pricing, cost analysis for pricing purposes, demand elasticity, and price leadership.

Presents a discussion of corporate diversification. Covers historical background, the concept of strategy for a diversified company, and concepts of value creation.

Demonstrates the interaction of product market and capital market goals.

This note examines several of the financial analysis techniques used in marketing decision-making. The goals of marketing management are usually financial in nature. Accordingly, financial considerations are important both when selecting among alternative marketing activities and when evaluating the outcome of a marketing course of action.

Looks at rewards in general, and pay in particular, and studies the conditions that may enhance or detract from employee satisfaction and organizational effectiveness.

Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: problem statement, questionnaire design, sampling, and data analysis.

Provides definitions of marketing terms.

Orients the student to the film "Twelve O'Clock High." Contains a list of the characters and exhibits summarizing the evolution of the organization structure of the 918th bomber group during the film. Also provides for student note taking on various stages in the process of organizational change used by Frank Savage to turn around the performance of the 918th. Movie distributed by Films, Inc.

Provides a general introduction to the major types of production processes, their differences, and the implications that those differences have for management.

Provides some hints and tips to students who encounter difficulty in performing quantitative analyses of case studies. Describes how to approach the numbers and suggests devices they can use to overcome their problems.

Discusses alternative approaches to product portfolio planning, including those of the Boston Consulting Group, General Electric/McKinsey, and the PIMS Program. Examines how portfolio planning can be used in the processes of market selection and setting of business direction within a market.

This note discusses the steps involved in the analysis of a business case: reading, problem definition, information analysis, formulation of alternatives, evaluation of alternatives, choice, implementation and control.

Provides some answers to the question of why employees join unions. Summarizes recent data on workers' perceptions of unions: their power and instrumentality. Also explores the special situation of white collar workers.