個案總覽

Global Supply Chain Management is a four-chapter book written by Matt Drake, Director of International Business Programs and Assistant Professor of Supply Chain Management at Duquesne University, and published by Business Expert Press in January of 2012. Written for executives and managers of all levels, the title explores the challenges of managing a global supply chain and discusses what cutting-edge strategies firms can implement to cope with these challenges and improve their supply chain performance. Using case studies to illustrate concepts, the author explores many topics including: supply chain risk management, the total-cost-of-ownership approach to procurement, global supplier selection, network orchestration, transportation and distribution strategies around the world, and transportation security measures. Chapter Four discusses the considerations and latest practices that firms implement while venturing into the global marketplace. The author explores strategic options that can improve international operations including exporting, licensing, franchising, joint ventures, and subsidiaries. The importance of transportation infrastructure and its relationship with managing global logistics is discussed in detail, as are international intermediaries that assist with international transportation and documentation processes. Additionally, global warehousing and distribution as well as criteria for establishing efficient global distribution networks are explored.

Corporate Communication: Tactical Guidelines for Strategic Practice is an eight-chapter book written by Michael B. Goodman, Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York, and Peter B. Hirsch, director of Reputation Risk at Ogilvy Public Relations Worldwide. The title was published by Business Expert Press in January of 2012. Written for both students and business leaders, the text explores the challenges and opportunities in corporate communication posed by a rapidly changing global economy and a revolution in communication channels fueled by the internet. The book focuses on the process of communication in a corporate context, and then explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. In the opening chapter, the authors describe the environment surrounding contemporary business and its impact on the transformation in communication practice in small and multinational corporations.

Corporate Communication: Tactical Guidelines for Strategic Practice is an eight-chapter book written by Michael B. Goodman, Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York, and Peter B. Hirsch, director of Reputation Risk at Ogilvy Public Relations Worldwide. The title was published by Business Expert Press in January of 2012. Written for both students and business leaders, the text explores the challenges and opportunities in corporate communication posed by a rapidly changing global economy and a revolution in communication channels fueled by the internet. The book focuses on the process of communication in a corporate context, and then explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. Chapter 2 explores the strategic goals of the communication function in the contemporary corporation. The authors identify the skills that individuals and their companies need to thrive in this environment of constant and rapid change.

Corporate Communication: Tactical Guidelines for Strategic Practice is an eight-chapter book written by Michael B. Goodman, Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York, and Peter B. Hirsch, director of Reputation Risk at Ogilvy Public Relations Worldwide. The title was published by Business Expert Press in January of 2012. Written for both students and business leaders, the text explores the challenges and opportunities in corporate communication posed by a rapidly changing global economy and a revolution in communication channels fueled by the internet. The book focuses on the process of communication in a corporate context, and then explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. Chapter 3 outlines the major forces that have transformed the discipline of corporate communication, and discusses the essential traits and characteristics of successful chief communication officers. The authors provide lessons for the future by connecting current practice with the history of communication in corporations.

Corporate Communication: Tactical Guidelines for Strategic Practice is an eight-chapter book written by Michael B. Goodman, Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York, and Peter B. Hirsch, director of Reputation Risk at Ogilvy Public Relations Worldwide. The title was published by Business Expert Press in January of 2012. Written for both students and business leaders, the text explores the challenges and opportunities in corporate communication posed by a rapidly changing global economy and a revolution in communication channels fueled by the internet. The book focuses on the process of communication in a corporate context, and then explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. Chapter 4 offers two workshops in strategic planning designed to provide the reader with a clearer understanding of the alignment of corporate communication strategy with performance. The exercises emphasize the leadership role of corporate communicators by allowing participants to experience the range of responsibility and activity in the field.

Corporate Communication: Tactical Guidelines for Strategic Practice is an eight-chapter book written by Michael B. Goodman, Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York, and Peter B. Hirsch, director of Reputation Risk at Ogilvy Public Relations Worldwide. The title was published by Business Expert Press in January of 2012. Written for both students and business leaders, the text explores the challenges and opportunities in corporate communication posed by a rapidly changing global economy and a revolution in communication channels fueled by the internet. The book focuses on the process of communication in a corporate context, and then explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. Chapter 5 discusses the internal communication tools and techniques used at the corporate level. Five major corporate communication practices are discussed in detail: strategy and policy, corporate culture, employee engagement, global and affiliate relations, and social media and corporate blogging.

Corporate Communication: Tactical Guidelines for Strategic Practice is an eight-chapter book written by Michael B. Goodman, Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York, and Peter B. Hirsch, director of Reputation Risk at Ogilvy Public Relations Worldwide. The title was published by Business Expert Press in January of 2012. Written for both students and business leaders, the text explores the challenges and opportunities in corporate communication posed by a rapidly changing global economy and a revolution in communication channels fueled by the internet. The book focuses on the process of communication in a corporate context, and then explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. Chapter 6 discusses the external communication tools and techniques used in the corporate sphere. Nine major communication practices are covered: crisis communication, corporate citizenship and sustainability, media relations, social media and corporate blogging, reputation management, thought leadership, investor relations, transparency and disclosure, and transaction communication.

Corporate Communication: Tactical Guidelines for Strategic Practice is an eight-chapter book written by Michael B. Goodman, Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York, and Peter B. Hirsch, director of Reputation Risk at Ogilvy Public Relations Worldwide. The title was published by Business Expert Press in January of 2012. Written for both students and business leaders, the text explores the challenges and opportunities in corporate communication posed by a rapidly changing global economy and a revolution in communication channels fueled by the internet. The book focuses on the process of communication in a corporate context, and then explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. In Chapter 7 the authors discuss the measures commonly used to determine successful performance of corporate communication functions. Corporate reputation, its influence, and methods used to cultivate and measure it are also explored.

Corporate Communication: Tactical Guidelines for Strategic Practice is an eight-chapter book written by Michael B. Goodman, Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York, and Peter B. Hirsch, director of Reputation Risk at Ogilvy Public Relations Worldwide. The title was published by Business Expert Press in January of 2012. Written for both students and business leaders, the text explores the challenges and opportunities in corporate communication posed by a rapidly changing global economy and a revolution in communication channels fueled by the internet. The book focuses on the process of communication in a corporate context, and then explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. Chapter 8 provides readings and links to internet resources for continued professional development in the area of business communication.

Communication Strategies for Today's Managerial Leader is five-chapter book written by Deborah B. Roebuck, Professor of Management at Kennesaw State University, and published in January 2012 by Business Expert Press. Written for both professionals and students of management, the book analyzes basic issues in business communication and presents concrete suggestions for best practice for a variety of communication needs. A major goal is to guide readers in enhancing and strategically applying both written and oral communication skills. In Chapter 1, the author defines the different roles that communication plays in leadership and introduces the principles of managerial leadership communication. Topics include: interpersonal, written, and oral communication skills, the basics of the communication process, the influences of novel technologies, miscommunication and its mitigation, and communication ethics. The chapter includes a four-page case study on using social media to stir a widespread audience.

Communication Strategies for Today's Managerial Leader is five-chapter book written by Deborah B. Roebuck, Professor of Management at Kennesaw State University, and published in January 2012 by Business Expert Press. Written for both professionals and students of management, the book analyzes basic issues in business communication and presents concrete suggestions for best practice for a variety of communication needs. A major goal is to guide readers in enhancing and strategically applying both written and oral communication skills. In the second chapter the author examines the importance of interpersonal communication skills for today's managerial leaders. The influence of feedback and a methodology for constructive feedback are presented. The basics of nonverbal communication and strategies for effective nonverbal communication are explored. The author examines emotional intelligence (EQ) -- a set of skills learned throughout life that enables us to sense, understand, and use the power of emotions - and explains strategies to raise EQ skills. Next, she discusses conflict and conflict-resolution strategies and last, techniques for assuming the roles of mentor, coach, and counselor. The chapter includes a one-page case study: Can a CEO's Terrible People Skills Affect Company Success?

Communication Strategies for Today's Managerial Leader is five-chapter book written by Deborah B. Roebuck, Professor of Management at Kennesaw State University, and published in January 2012 by Business Expert Press. Written for both professionals and students of management, the book analyzes basic issues in business communication and presents concrete suggestions for best practice for a variety of communication needs. A major goal is to guide readers in enhancing and strategically applying both written and oral communication skills. In Chapter 3 the author examines how daily communication affects organizational relationships. Topics include: building trust, conducting interviews and one-on-one meetings, leading teams, and the duties involved in facilitating meetings. Two mini-cases are included at the chapter's end.

Communication Strategies for Today's Managerial Leader is five-chapter book written by Deborah B. Roebuck, Professor of Management at Kennesaw State University, and published in January 2012 by Business Expert Press. Written for both professionals and students of management, the book analyzes basic issues in business communication and presents concrete suggestions for best practice for a variety of communication needs. A major goal is to guide readers in enhancing and strategically applying both written and oral communication skills. In Chapter 4 the author stresses the importance of written communication in managerial leadership. A process for effective written communication is outlined. The multiple mediums of written communication, including recent technological influences, are explored. The chapter includes a 28-page case for thinking and discussion titled: The New Rules in a Digital Age.

Communication Strategies for Today's Managerial Leader is five-chapter book written by Deborah B. Roebuck, Professor of Management at Kennesaw State University, and published in January 2012 by Business Expert Press. Written for both professionals and students of management, the book analyzes basic issues in business communication and presents concrete suggestions for best practice for a variety of communication needs. A major goal is to guide readers in enhancing and strategically applying both written and oral communication skills. In the fifth and final chapter the author presents a series of methodologies and techniques developed to hone oral communication skills. A three-step framework of preparing, practicing, and presenting is used to improve speech organization and effectiveness. Strategies for team presentations and the influences of technology are also discussed. A thirteen-page case study is included: The Presentation Secrets of Steve Jobs.

Managerial Economics: Concepts and Principles, written by Donald N. Stengel of California State University, Fresno, is an eight-chapter book published by Business Expert Press. The text addresses the core of managerial economics, which is the application of microeconomics to business decisions. Key relationships among price, quantity, cost, revenue, and profit for an individual firm are discussed, as are elements from the economics of consumer demand and production. The economics of organization, market price, quantity equilibrium, competitive behavior, and the role of market structure in market equilibrium and competition are addressed. Finally, the text considers market regulation in terms of generic problems that create the need for regulation, as well as possible remedies for those problems. Chapter 1 introduces the concept of managerial economics at a broad level. The vital relationship between economics and business management is addressed.

Managerial Economics: Concepts and Principles, written by Donald N. Stengel of the California State University, Fresno, is an eight-chapter book published by Business Expert Press. The text addresses the core of managerial economics, which is the application of microeconomics to business decisions. Key relationships between price, quantity, cost, revenue, and profit for an individual firm are discussed, as are elements from the economics of consumer demand and production. The economics of organization, market price, quantity equilibrium, competitive behavior, and the role of market structure in market equilibrium and competition are addressed. Finally, the text considers market regulation in terms of generic problems that create the need for regulation, as well as possible remedies for those problems. Chapter 2 explores the key measures and economic relationships of a business operation. Revenue, cost, and profit functions are discussed, as are the differences between economic and accounting measures of cost and profit. Breakeven analysis, the effects of price changes, the relationship between supply and demand, marginal analysis, and the principles of the shutdown rule, are also explained.

Managerial Economics: Concepts and Principles, written by Donald N. Stengel of the California State University, Fresno, is an eight-chapter book published by Business Expert Press. The text addresses the core of managerial economics, which is the application of microeconomics to business decisions. Key relationships between price, quantity, cost, revenue, and profit for an individual firm are discussed, as are elements from the economics of consumer demand and production. The economics of organization, market price, quantity equilibrium, competitive behavior, and the role of market structure in market equilibrium and competition are addressed. Finally, the text considers market regulation in terms of generic problems that create the need for regulation, as well as possible remedies for those problems. Chapter 3 explores the economic reasoning and concepts which make up the theoretical foundations of the marketing function. Consumer behavior and its implications on demand and pricing are addressed. The determinants of demand, modeling consumer demand, forecasting demand, the elasticity of demand, and price discrimination are also discussed.

Managerial Economics: Concepts and Principles, written by Donald N. Stengel of the California State University, Fresno, is an eight-chapter book published by Business Expert Press. The text addresses the core of managerial economics, which is the application of microeconomics to business decisions. Key relationships between price, quantity, cost, revenue, and profit for an individual firm are discussed, as are elements from the economics of consumer demand and production. The economics of organization, market price, quantity equilibrium, competitive behavior, and the role of market structure in market equilibrium and competition are addressed. Finally, the text considers market regulation in terms of generic problems that create the need for regulation, as well as possible remedies for those problems. Chapter 4 explores the concepts and principles of microeconomics that guide management's organization and production activities to improve profitability and efficiency. Economies of scale and both short-run and long-run average cost curves are addressed at length. Economies of scope and joint products are discussed. The author compares the cost approach and the resource approach to production planning. Marginal revenues and cost, the law of diminishing marginal returns, and derived demand curves, as well as productivity and learning curves, are briefly discussed.

Managerial Economics: Concepts and Principles, written by Donald N. Stengel of the California State University, Fresno, is an eight-chapter book published by Business Expert Press. The text addresses the core of managerial economics, which is the application of microeconomics to business decisions. Key relationships between price, quantity, cost, revenue, and profit for an individual firm are discussed, as are elements from the economics of consumer demand and production. The economics of organization, market price, quantity equilibrium, competitive behavior, and the role of market structure in market equilibrium and competition are addressed. Finally, the text considers market regulation in terms of generic problems that create the need for regulation, as well as possible remedies for those problems. Chapter 5 explores applied and developed economic principles that inform a better understanding of activity inside the firm. The aspects of business expansion are addressed, including value chains, horizontal and vertical integration, and conglomerate mergers. Transaction cost economies, the Coase hypothesis, and boundaries for business expansion are also discussed. Other topics include: a comparison between cost centers and profit centers, transfer pricing, and techniques for incentivizing employee, manager, and executive performance.

Managerial Economics: Concepts and Principles, written by Donald N. Stengel of the California State University, Fresno, is an eight-chapter book published by Business Expert Press. The text addresses the core of managerial economics, which is the application of microeconomics to business decisions. Key relationships between price, quantity, cost, revenue, and profit for an individual firm are discussed, as are elements from the economics of consumer demand and production. The economics of organization, market price, quantity equilibrium, competitive behavior, and the role of market structure in market equilibrium and competition are addressed. Finally, the text considers market regulation in terms of generic problems that create the need for regulation, as well as possible remedies for those problems. Chapter 6 explores the operations of markets with a focus on the perfect competition model. The assumptions underlying that model, market behavior in both the short and long runs, and the concept of market equilibrium are discussed. Shifts in supply and demand curves, elasticity, surpluses, and deadweight loss are also addressed.