個案總覽

Additional Supplement to accompany product W37477.

In November 2017, Students for Fair Admissions Inc. filed a complaint alleging that Harvard College violated Title VI of the Civil Rights Act, which prohibited racial discrimination in institutions that received federal funding. The complaint alleged that Harvard College engaged in intentional discrimination against Asian American applicants in its admissions process. Harvard College acknowledged its use of race in the admissions process but maintained that it was only one of many factors the school considered. It also claimed that using race as a “plus factor” was supported by the law. Both sides used a large set of data to plead their cases and both hired econometrics experts to argue their positions, who reached opposite conclusions. The trial judge needed to assess the two experts’ findings and reach a decision about the story the data was telling.

In 2020, Ford Motor Company (Ford), a global automaker, embarked on a transformative journey toward electrification with the introduction of the Ford Electric Vehicle Strategy. This case examines Ford’s approach to meeting the electrification challenge, particularly in response to California’s Executive Order N-79-20, which mandated the phase-out of gasoline-powered vehicles by 2035. The case provides insights into Ford’s activities and highlights the challenges and opportunities inherent in the electrification space.

Sri Sabari Engimech Private Limited (SSEPL), a firm founded in 2001, provided contract-based staff for the operations and maintenance (O&M) of plant and machinery (P&M), mainly in the petrochemical sector. The founder reaped profits from the first month onward. In 2008, his son took over SSEPL as director of operations and expanded the company’s services and clientele to increase profits. In 2019, the company encountered loss for the first time because of, among other reasons, malpractice by its former CEO, the ex-CEO starting his own O&M outfit and taking with him some of SSEPL’s employees, the entry of new players into the market, and the 2019 novel coronavirus pandemic. However, SSEPL managed to bounce back with low profit margins the following year, leading the director of operations to contemplate the way forward for the company.

When they are posed with two intriguing offers on the fund-raising television show Shark Tank India, the co-founders of Menstrupedia Technologies Pvt. Ltd. (Menstrupedia), Aditi Gupta and Tuhin Paul, are faced with a tough decision. Should they forgo the social brand they have built over several years to pursue the seemingly smart business decision of becoming a sanitary napkin producer, or should they scale up their comic business despite so many competitors in the menstrual awareness landscape, or should they do both? Menstrupedia Comic is an educational comic book about menstruation for adolescents created by Gupta and Paul in 2009. Its aim is to shatter deep-rooted, widespread menstruation myths. Although Menstrupedia has started out as a comic book producer, the company’s social impact has been enormous, with Gupta having been recognized for her social outreach efforts by organizations such as Forbes Media limited liability company and British Broadcasting Corporation. By 2022, the co-founders seek to grow their impact, and the need to scale up Menstrupedia propels them to appear on Shark Tank India. Two “Sharks” (members of a panel of potential investors) each offer them a different avenue for growth. The first Shark is in agreement with the co-founders’ vision of social change and growth, while the other suggests that they diversify their business by manufacturing and selling sanitary napkins, an immensely profitable endeavour, while using their comics as a complementary product.

Nathan Seidle, the chief executive officer (CEO) of SparkFun Electronics (SparkFun), was contemplating stepping down from his role. Based in Colorado, SparkFun was founded in Boulder in 2003 and had grown to generate an annual revenue of US$32 million with 146 employees. SparkFun’s commitment to open-source principles had shaped its business model, facilitating a mutually beneficial and collaborative relationship between the company and its users, with community contributions driving rapid innovation and product development. As Seidle stepped down from his CEO role, would SparkFun remain open source?

In February 2024, Wendy’s CEO Kirk Tanner announced that the company planned to test dynamic pricing at select US locations sometime in 2025. However, the company’s announcement generated a significant negative public reaction, to such an extent that Wendy’s felt compelled to offer US$1 burgers as part of a special “March Madness” promotion. As the company looked toward 2025, how should Wendy’s CEO Kirk Tanner plan to implement dynamic pricing in its stores?

The case focuses on the required financing for a new building for Wabanaki Maple, founded by Jolene Johnson and located in Tobique, New Brunswick, Canada. Johnson had to prepare financial information in advance of a meeting with an economic development officer from the Atlantic Canada Opportunities Agency (ACOA) from which she was seeking a loan. ACOA had unique lending programs with more favourable terms (e.g., interest-free, non-repayable loans) for Indigenous businesses. To prepare for the meeting, Johnson had to evaluate the impact of Wabanaki Maple’s production capacity, as it could limit sales growth potential in the near future; assess changes in customer type (e.g., boutique store, big-box retailers) including the impact of cultural priorities and awareness; determine improvements in inventory management; and assess the firm’s ability to pay for financing while generating profits.

Open Network for Digital Commerce (ONDC) was backed by the government in India as an innovative solution to onboard numerous small-scale retailers and other businesses to participate in the digital commerce ecosystem comprised primarily of e-commerce platforms, on-demand food delivery, and ride-sharing platforms, through standard technology and processes, policies, and entrepreneurship. ONDC was officially incorporated in December 2021 under the Department for Promotion of Industry and Internal Trade as a non-profit section 8 company. As a set of protocols to foster open, unbundled, and interoperable networks, ONDC-enabled communication among various players or entities of an e-commerce transaction. Functions of typical e-commerce such as discovery, matching, order fulfillment, or delivery were unbundled so that multiple players could execute each of these steps independently. ONDC had onboarded seller-side apps (applications interacting with merchants), buyer-side apps (applications interacting with consumers), logistics providers, and customers over the past two years, but the scale of ONDC’s growth was limited compared to existing players. Also, there were considerable questions on ONDC’s decisions pertaining to continual subsidy offerings for sellers and discounts to customers.<br><br>Some success was seen in areas of hyperlocal mobility through apps developed on ONDC such as Namma Yatri and hyperlocal delivery of restaurant food, but order volume was an impending issue. Technology service provider firms stepped forward to help sellers in building and managing services. In the latter half of 2023, Antler Innovation Private Limited ONDC was launched to fund, train, and onboard promising participants in the network. ONDC now had to strategically address areas in which it needed to make investments, whom to subsidize and charge, how to enable scaling, and formulate effective governing policies.

Vedanta Limited (VEDL), an Indian conglomerate, operated in natural resources business segments, including aluminum, power, steel, oil and gas, and base metals segments such as copper, zinc, lead, silver. In September 2023, the company’s market value was approximately half of its intrinsic value, as its individual business segments were estimated to be worth significantly more operating independently.<br><br>The chair of VEDL needed to take the necessary steps to enhance shareholder value by unlocking conglomerate discounts. The combined segments were perceived to generate negative synergies for the conglomerate, as indicated by the trading multiples of comparable companies. In looking for viable ways to eliminate the discount, he had to choose among the following options: (1) a share repurchase, (2) divestiture, (3) a spinoff of one or more segments, or (4) a spinoff of all segments.

Ivan and Dan MacKinnon grew up on a farm in Bath, Ontario, where the brothers learned about the importance of farming and local supply chains. In 2014, the brothers put together their farming assets and brewing and engineering skills and launched their farm-based brewery, MacKinnon Brothers Brewing Company. After nearly 10 years of operations, the MacKinnons were faced with a growth challenge. Should they leverage their farm brewery brand and grow its distribution beyond the local region? Or should they “dig in” on their local farm concept and explore more sustainable growth options in the food and beverage tourism industry?

In March 2023, Gopuff, a player in the quick commerce (Q-commerce) industry, was experiencing intense competition and was also unprofitable. Gopuff’s vertical integration model was different than other e-commerce or marketplace companies like Amazon or Instacart, as it purchased products directly from consumer product companies and wholesalers and stored them in micro-fulfillment centres for quick delivery on demand. The company intended to achieve profitability by reducing spending, scrapping off its lower-performing warehouses, and emphasizing higher-margin revenue streams like advertising. Did Gopuff have a feasible business model? Could it earn a competitive advantage over its competitors? What strategies could its co-founders consider to make Gopuff financially feasible?

In February 2019, D. K. Ram, the executive director of liquid petroleum gas at Bharat Petroleum Corporation Limited (BPCL), read a newspaper headline in his office in Mumbai. The paper reported that two delivery boys had been killed while returning to a distributor of BPCL after delivering gas cylinders. Ram thought of the risks to the safety of delivery people who were transporting cash they had collected from customers. He wondered whether BPCL should seek novel technologies to digitize last-mile delivery. Would BPCL choose to implement an all-encompassing digitization payment strategy, or would it execute a phased approach that entails incremental growth in the digital realm?

In August 2022, a senior sales executive at Dabur India Ltd. was facing mounting pressure to meet the company’s sales and distribution key performance indicators. He was responsible for urban retail expansion, as well as promoting new products in a territory where the company dominated the market. However, challenges such as retailer dissatisfaction and low sales were persisting due to expired products cluttering retailer shelves, among other issues. The senior sales executive was grappling to maintain sales efficiency and customer satisfaction, amid sales team governance setbacks. Key concerns included expired items on retail shelves, lack of in-store promotions, and competing sales forces becoming increasingly automated. The senior sales executive had to address these challenges to improve the territory’s performance and sales.

Despite the supply chain disruptions caused by the COVID-19 pandemic, Toyota Motor Corporation (Toyota) managed to increase its sales and retain its title as the world’s top-selling carmaker for three consecutive years from 2020. However, the gradual shift in global market trends toward battery electric vehicles (BEVs) threatened to leave Toyota lagging behind, particularly in China, the United States, and Europe. In response to the threats from BYD Auto and Tesla in Toyota’s main markets, Koji Sato was appointed president of Toyota in April 2023. Under Sato’s leadership, Toyota announced plans to establish a BEV Factory, with the goal of producing 1.5 million BEVs by 2026. Despite Toyota's commitment to hydrogen fuel cell electric vehicles, exemplified by the Mirai, the company struggled to increase sales in this category due to infrastructure challenges. With Toyota’s Hydrogen Factory scheduled to open in July 2023, Sato emphasized Toyota’s intention of preserving hydrogen as a viable option for achieving a carbon-neutral society. The company faced the challenge of determining whether it was a solid strategy to develop and maintain both battery and hydrogen options in pursuit of a zero-emissions environment. Both endeavours demanded tremendous financial investments and time-consuming efforts, thus potentially slowing Toyota’s battery development. While other carmakers focused solely on BEVs, Toyota’s ability to compete in this category once the BEV Factory commenced mass production in 2026 while also investing in hydrogen remained uncertain.

In September 2022, Balmer Lawrie & Co Ltd., a highly diversified Indian public-sector enterprise, was reviewing the outcomes of its mentorship program, which had been launched as a pilot initiative about a year earlier. The company had hired an external consultant to help design and speedily launch the first offering of the mentorship program, enrolling 25 mentor-mentee pairs. Now, it needed to refine the program, strengthen the measurement of its benefits, and plan a scaled-up rollout across the organization. The company aimed to make the mentorship initiative a long-term, self-sustaining program.

On the morning of November 25, 2021, the general manager of the Renaissance Suzhou Hotel received a call from the administrative committee of a nearby business district informing him that some guests who had stayed at the hotel a few days earlier had been diagnosed with coronavirus disease 2019. The administrator requested that the hotel cooperate with the government in carrying out an urgent epidemiological investigation and implementing a closed-loop operation for emergency treatment. It was Thanksgiving day and the hotel was almost fully occupied. How would the general manger and his team address this challenge?

Presentation to accompany product W34021.

Cofounders of the Berlin-based startup Bone Brox developed a traditional bone broth made from organic, pasture-fed cattle and free-range chickens. Although they had a polarizing product, the founders tapped into the health and awareness trend and managed to gain market attention and secure government funding. The startup defined itself with a flat hierarchy, open communication, and shared decision-making. However, the company faced challenges, such as the impact of a flat hierarchy on business success and efficient decision-making, a highly competitive market, and the COVID-19 pandemic crisis.

Ramp My City Pvt. Ltd. (RampMyCity)’s mission as a social enterprise was to foster in India the inclusion of people with disabilities. Established in 2019, RampMyCity was a social start-up dedicated to enhancing physical accessibility and delivering comprehensive training solutions across the public and private sectors. It collaborated with various corporations, private entities, and public institutions to offer seamless professional and practical end-to-end accessibility solutions and services. Its commitment extended beyond mere infrastructure improvements; RampMyCity aimed to transform the lives of people with disabilities by facilitating their full participation in society, creating accessible places for them, and promoting inclusivity. The founder now had to make some challenging decisions about the future of RampMyCity to ensure its scalability and sustainability. To scale effectively, what business model should the company adopt? Could the enterprise continue to depend on a flexible workforce and partnerships with larger organizations to drive its expansion, or would it be better for it to focus on building internal capabilities, including transitioning toward full-time operations and a larger, more permanent team to scale effectively and achieve sustained long-term growth?