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  • EduSports: Extending the Value Proposition

    In mid-September 2022, Saumil Majmudar, the co-founder, chief executive officer, and managing director of Sportz Village faced a problem. The company, based in Bengaluru, India, was India’s leading sports education organization, which provided a structured physical education (PE) curriculum to K–12 schools. Thirteen years after its inception, EduSports, a division of Sportz Village, was unable to reach its goal of penetrating 5,000 schools with its PE curriculum. Research had indicated that the low penetration rate stemmed from not offering inter-school sports competitions to showcase the ability of the students involved in the structured PE program. Majmudar had to evaluate between two funding sources to enable EduSports to offer inter-school sports competitions: pass on the increased subscription price to students or keep the subscription price the same but look for brands to offset the increased costs of running inter-school events. Given that the yearly sales cycle would begin in about two weeks, Majmudar’s decision was urgent.
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  • SAP in India's Flexible Working: Are They Flexing Enough?

    SAP’s global approach of Pledge to Flex was the foundation for hybrid working for its employees. The approach empowers employees to balance when, how, and where they work best, considering business requirements and local legislation. The organization’s people leaders co-developed a model with their team that considers customer and partner-specific needs. The case also describes SAP’s strategic move in establishing the Future of Work (FoW) organization to continually evaluate and innovate in this direction. The case raises the following questions: How does a large multinational company with a research and development centre in India decide on a hybrid model? How does a large multinational with a presence in several countries introduce a change plan conceived in the global corporate office, what are the challenges to this approach, and will it impact people’s experience and turnover? How much customization should be allowed? Will the true shift come with frequent assessment, experimentation, and application as per the changing needs?
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  • The Future for Riverwalk Wealth Management

    As Lorena Scaloni sat in her office at Riverwalk Wealth Management, she was starting to get just a little nervous. The end of the week marked the day when she would be standing before a room filled with her peers and investment professionals, ready to present her vision for the future of Riverwalk’s financial advisory practice. The audience had no qualms about challenging her ideas or casting doubt if her vision lacked persuasiveness or her action plan failed to convince them.<br><br>As one of the three partners at Riverwalk, Scaloni had a reasonable understanding of the challenges confronting both the industry and her firm. Although not entirely clear, she knew that the financial advice industry was undergoing a significant reckoning. Scaloni identified her vision to ensure a thriving future for Riverwalk. Now she had to present that vision to her peers.
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  • Innovation Flow: Managing Innovation Scouting at Bayer CS

    Bayer Crop Science AG (Bayer CS) was grappling with the critical issue of how to navigate the landscape of relevant technologies for innovation partnerships. The organization's structure was fragmented, with each business unit operating its own tech screening and sourcing processes. To tackle this, the Innovation Sourcing Team introduced InnovationFlow, a digital platform. This platform formed the core of Bayer CS' scouting network, enabling their employees’ efficient external scouting and idea leveraging. The case study centres on evaluating this platform and the emerging challenges during its rapid growth. It showcases the dynamic nature of digital ecosystem development, where technology, organizational change, and effective innovation sourcing intersect.
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  • Chick-Fil-A: Fighting Chicken Sandwich and Culture Wars

    Following its disastrous market entry into the United Kingdom in 2019, due to immediate backlash from the LGBTQ+ community, Chick-fil-A, the US$16 billion conservative Christian fast-food company, named a new chief executive officer in 2021, Andrew Truett Cathy. By inheriting the privately-held, family-owned empire, Cathy faced a monumental task, made more difficult when he appointed a vice president of diversity, equity, and inclusion, which sparked calls for a boycott from conservative groups and claims that “the company had gone woke.” To make matters worse, Chick-fil-A was in the middle of a worldwide chicken sandwich war, fighting against many competitors, including McDonald’s, Popeyes, and Wendy’s. As August 2023 came to a close, how could Andrew Cathy, newly minted third generation chief executive officer of Chick-fil-A, avoid the curse of wealth destruction and simultaneously fight culture and chicken wars?
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  • Time is of the Essence: JP Landgoed Overcoming Challenges in the Citrus Industry

    J P Landgoed (PTY) LTD (J P Landgoed), a mandarin fruit farm in Limpopo, South Africa, was founded by Cobus Beetge in 2014. The firm grew from a few mandarin trees to a well-established export-oriented company. In July 2021, at the peak of the harvest season, Beetge received an email from the Citrus Growers Association of South Africa. The email stated that although port activities in Durban had resumed and the port was fully operational capacity following looting and riots in KwaZulu-Natal province, the backlog was severe and most cold-storage facilities were at capacity; as such, Durban harbour was not accepting any further consignments. This meant uncertainty for J P Landgoed, with the firm having to deal with confined consignments due to the backlog as well as others scheduled for dispatch from the farm. Beetge called a meeting with his financial manager, Francois Venter, to discuss the issue and come up with a solution.
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  • Care for Wild: Social, Ecological, and Government Interdependence within Rhino Conservation

    In February 2023, the Care for Wild founder and her team were planning for the future of their organization. Care for Wild had recently received a request from a potential international donor to outline the interdependencies for the social, ecological, and organizational aspects of the operation to determine how funding could help strengthen these areas. Care for Wild was a not-for-profit rhinoceros sanctuary based in South Africa that was facing various challenges and opportunities. Over the course of the organization’s first 12 years, Care for Wild had been committed to helping rescue and rehabilitate injured and orphaned rhinos, a species that was at threat of extinction. The founder was aware that a healthy and holistic system approach was needed for Care for Wild’s future. She was now tasked with articulating the complexities and interdependencies between these two areas. Her response to the potential donor’s request would also reinforce the importance of resilience within the organization’s socio-ecological environment.
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  • Jason Kelce - Perfectly Unplanned: A Dive into the Personal Branding of an NFL Athlete

    Jason Kelce, an NFL player and athlete recognized around the world, had built a strong personal brand over the course of his career. He had reinvented himself and worked hard at honing his own personal branding, successively building a successful platform for each venture and staying forward-looking about his future after retiring from football. By 2023, Kelce was at a crossroads. He was not quite ready to hang up his Philadelphia Eagles jersey, and he knew that managing his own personal brand was a full-time endeavour as well. What was the best way to further develop his brand so that it would continue to flourish post-NFL career? What kinds of projects should Kelce take on next?
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  • BYJU'S: The Blue Ocean Strategy

    BYJU’S first entered India’s test preparation industry in 2007 with technology-enabled learning, when the market was uncontested, allowing the company to grow steadily until 2015 and achieve unicorn status in the industry in 2017. However, many new organizations started joining the technology-focused learning sector in 2014–15, greatly reducing the market share BYJU’S was enjoying before it was challenged. By 2020, with many new educational technology start-ups in the market, the industry was valued at US$1.43 billion. BYJU’S dominated the market with a 57 per cent share, but the founder knew that the market was no longer uncontested. Therefore, to retain its position as a market leader, BYJU’S acquired firms rapidly. The strategy, however, soon led to financial crises and catastrophic losses. From 2007 to 2015, BYJU’S created high levels of value before switching to a growth strategy of rapid and numerous acquisitions, leading to cash crunches and financial challenges. How could the founder turn his company around to regain the company’s early success?
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  • BYJU'S – The Blue Ocean Strategy - Instructor Spreadsheet

    Spreadsheet to accompany product W33973.
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  • BYJU'S – The Blue Ocean Strategy - Presentation

    Presentation to accompany product W33973.
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  • Should Dangote Farming Exit the Tomato Paste Market?

    In July 2021, a major supply-side crisis in Nigeria forced the Dangote Tomato Processing Co. Limited plant of Dangote Farming to operate at just 20 per cent of its production capacity. Since its inception in 2016, the plant was shut down several times due to a shortage of fresh tomatoes of the required quality. Although the Nigerian government supported Dangote Farming by pursuing pro-tomato and pro-tomato-paste policies, it was unable to operate its processing plant at full capacity, reduce per-unit cost, and improve profitability. Due to various constraints, several tomato processing plants had exited the Nigerian market in the past several years. In view of persistent supply-side problems and tough competition from low-priced Chinese tomato paste, Dangote Farming needed to decide about the continuity of its tomato processing plant in the Nigerian market. If it decided to remain in the market, then it needed to devise strategies that could make the plant competitive and profitable.
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  • ASML and the Geopolitics of Chip Manufacturing: Balancing Strategic and Political Pressures

    ASML Holding NV (ASML) was a leading technology company headquartered in the Netherlands that specialized in the design and production of advanced semiconductor manufacturing equipment. It had a global presence, with operations in Asia, Europe, and North America. Its unique chip manufacturing technology was essential for the development of technology products from military equipment and laundry machines to the smartphones in peoples’ pockets. ASML produced complex and consequential products that were the foundations of the modern economy. Because of this, ASML played a significant role in global geopolitics and found itself in the middle of the West’s increasing efforts to control exports of semiconductor technology to China. In December 2022, a couple of months after the US government unilaterally restricted exports of chip technology to China, ASML faced a strategic crossroads: should it maximize company profits and ignore Western policy by engaging China, or should it weigh the pitfalls of ignoring the West’s political decision to block China from essential technology and disengage from its business with the People’s Republic of China?
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  • Surviving the Workquake

    Why dealing with turnover requires understanding how the traditional foundation of the workplace has been cracked by a seismic shift in the employer-employee relationship.
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  • Care-er and The Good Life

    Brice Scheschuk, chief executive officer of WIND Mobile, embarks on a transformative journey to revitalize the company's organizational culture. This case provides a lens into the challenges and opportunities inherent in building a workplace culture in a fast-paced telecommunications market. Scheschuk employs a strategy that places significant focus on the field employees, who are often overlooked in corporate strategies. Students will gain insights into the nuanced art of leading change, leveraging HR as a strategic asset, and measuring the effectiveness of cultural interventions. This case employees qualitative and quantitative data and is an exemplar for those aiming to integrate HR strategy with organizational effectiveness.
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  • Action Education: A Customer-First Strategic Change

    Founded in 2006, Shanghai Action Education Technology Co., Ltd. (Action Education), a provider of management training services for small and medium-sized private enterprises, was the first listed management education company in China. In 2014, due to the fierceness of the market competition and the splitting of the top management team, Action Education changed their strategy from a product-oriented one to customer-oriented one and repositioned themselves as a “world-class practical business school.” This strategic change not only helped Action Education win the recognition and loyalty of their customers but enhanced the company’s profitability and management ability. However, with the COVID-19 pandemic in 2020 and rising consumer demand, Action Education faced increasing pressure. Li Jian, the chair of Action Education, is considering two paths with different customer value focuses: should he add a consulting business unit and provide one-stop services for customers or standardize the company’s management training services and improve their quality and delivery?
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  • Options Pregnancy Centre: Too Many Options?

    In December 2021, the director of Options Pregnancy Centre (Options) was challenged with determining how to expand the services offered by the organization in its Montreal, Quebec, community, as the need to support women who planned to carry their pregnancies and pursue parenting was becoming more acute. Options already offered counselling, grief and loss support, and a variety of parenting programs; it also facilitated required medical services and provided opportunities for pregnant teens to live with host families on either short- or long-term bases. The organization occasionally had opportunities to develop its own residential program. Doing so would mean shifting its strategy from providing services on a non-residential basis to having its own residential program. Should Options expand its current non-residential programs? Should it more actively recruit families who were willing to take pregnant teenagers into their homes for short periods of time? Should it take the bold step of making an offer on a residential building that was currently available? The director recognized that it would be necessary to carefully prioritize Options’ programming to ensure that it could secure the resources it needed to run effective programs.
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  • ZGM: Balancing Culture and Productivity at a Service Company

    The partners at ZGM Modern Marketing were pleased with their growth and progress of working within the highly competitive marketing industry and had confidence in their team of skilled employees supporting the company’s success. But they also knew a good thing never lasts forever and had to continually strategize to stay ahead of the competition. While the partners were used to being very hands-on with the day-to-day management of people, ZGM had grown to a point where it was becoming difficult to juggle all aspects of the business without adding specialized resources. Bringing on non-billable people such as the new HR Director puts a strain on the profitability of a company. The challenge was how to maximize the value of these new resources.
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  • Kyrö Distillery Company: Brutally Finnish in Japan

    Kyrö Distillery Company (Kyrö), founded in 2012 in Isokyrö, Finland, focused on producing rye whisky from Finnish rye. However, it took an average of three years for one batch of whisky to be produced and ready for sale, so, to cover their costs and stay afloat, the founders decided to start producing gin, which could be produced faster. As luck had it, in 2014, Kyrö’s rye-based Napue Gin was named the best gin in the gin-and-tonic category in the UK-based International Wine & Spirit Competition, and Kyrö now had two promising products in its roster: rye whisky and rye-based gin. <br><br>Kyrö exported its products to overseas markets, including Japan, where its results had so far been modest, but it planned to expand and grow its businesses in Japan. As an underdog in an industry dominated by major global players, Kyrö had to work to increase its market share. It relied on its authentic brand image, original products, and brand ambassadors. In September 2022, as one of Kyrö’s co-founders travelled to Japan to meet with the company’s main Japanese distributor, he wondered, How could the company gain growth in a market that was highly competitive and dominated by well-established local companies?
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  • Berger Paints India Limited: Discovering the Optimal Capital Structure

    In August 2024, Harsha Desai, an equity research analyst based in Mumbai, India, found himself deeply engaged with the financial statements of Berger Paints India Limited (Berger), a Kolkata, West Bengal–based firm in India’s paint and varnish industry. Among the various financial metrics, the company's low debt-to-equity ratio of 0.021 drew his attention, indicative of prudent fiscal management. This observation spurred him to employ a discounted-cash-flow (DCF) valuation to determine Berger's intrinsic value. Nevertheless, a crucial element of the analysis was missing: the company's prospective debt strategy. Thus, Desai aimed to identify the optimal debt level for Berger and then pinpoint great investment opportunities for the firm.
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