學門類別
政大
哈佛
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- Snapchat’s Dilemma: Growth or Financial Sustainability
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Did I Just Cross the Line and Harass a Colleague?
- TNT Assignment: Financial Ratio Code Cracker
- Porsche Drive (A): Vehicle Subscription Strategy
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
-
在欉紅果醬公司的瓶頸
「在欉紅果醬公司的瓶頸」是一個短篇行銷管理綜合個案，說明一家極有特色與理念的小微企業，在因產品受歡迎而擴大產能後，所面對的團隊組織問題與行銷困難，以致銷售量不如預期，無法達到原產能規劃所期。