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In 2020, Cathy Siskind-Kelly and Rob Kelly, co-founders and co-owners of Black Fly Beverage Company were deciding whether they should undertake a major expansion of their company’s production facility. Black Fly was started in London, Ontario in 2005 and had grown to be one of the largest ready-to-drink brands in the alcoholic beverage industry. Part of Black Fly’s business relied on a co-packer for their canned products, and increasing challenges including supply-chain disruptions caused by the COVID-19 pandemic made their reliance on the co-packer increasingly risky. The move would not only allow them to massively increase their capacity, but bring their can production in-house, as well as become a co-packer for other beverage companies

It was June 2023, when Dr. Himanshu Awasthi, founder of Prajiv Farm Solutions, considered expanding his business by addressing the challenges in the agricultural sector, particularly fodder production. Recognizing the issues faced by Indian farmers—low productivity, lack of technical knowledge, and reliance on monsoons—he had decided to specialize in cultivating green fodder crops for livestock feed. He understood that fodder crops improved soil fertility, reduced soil erosion, and diversified income streams. Starting in 2016, Prajiv Farm Solutions cultivated hybrid fodder crops including sorghum, berseem, and Napier grass on its 24-acre farm. Six years later, it was time to scale up. As a low-value, high-volume crop, the challenges differed for fodder cultivation. Delivery of green fodder was also a time-bound activity, and the company had found it challenging to reach distant markets. Awasthi wondered what the most suitable model would be for scaling up. Could he convince other farmers to take up fodder as a business? How could he reach more distant markets? Would a hub and spoke model be suitable? Awasthi also wondered whether forming farmer–producer organizations was a viable solution to address scalability. He had to consider the strengths and weaknesses of each option before deciding on the most feasible.

Trimster was a premium men’s personal care e-commerce start-up founded in 2015. In India, where trust deficit was a primary reason for the failure of new brands, most customers preferred cash on delivery (COD) modes of payment. Companies, however, preferred prepaid orders not only because they guaranteed the customer’s intent to purchase but also because COD orders were much more likely to result in returns that would take a heavy toll on Trimster’s reverse logistics costs, reducing the company’s profit margins and leaving less money for the company to invest in marketing to acquire new customers. In an increasingly competitive market, Trimster’s senior vice president of sales and marketing needed to decide on the best payment modes to pursue in order for the company to achieve sustainable growth.

In late 2022, McDonald’s, one of America’s oldest and most iconic fast food companies, introduced a mostly automated store in Fort Worth, Texas. The only human employees at this store were in the kitchen and did not interact with consumers during the ordering or pick up of food. While some consumers liked this concept, it also received very negative reviews on social media, with some responses addressing the ethics of replacing human labour with robotics. The chief executive officer of McDonald’s had a choice to make: Should he listen to consumer complaints and make changes to the mostly automated store, or should he continue to move the company fully automated stores?

The case presents three mini-cases on employment discrimination. In the first, “(Un)See the Seen," a project manager faced the dilemma of how to support a neurodivergent associate whose principal consultant opposes him. In the second, "License to Ageism—When the Old Play Games with the Young," a young project leader faced the dilemma of how to protect himself from a junior partner and a toxic culture in the firm. In the third, "Cold Shoulder Another Day—A(vo)iding Disability," an HR manager faced the dilemma of how to ensure a paraplegic intern continued his internship when his reporting officer did not support him.

In 2021, amidst a world pandemic and escalated racial tensions, Allens Lane Art Center, a non-profit art centre in Philadelphia, Pennsylvania, was losing its leadership and failing to live up to its history-making initiative to promote integration among community members through the arts. The Center's executive director was stepping down and there was no replacement in line. Also, like many small businesses in the West Mount Airy neighbourhood of Philadelphia during this period, the Center suffered low revenue, among other issues. <br><br>The president of the Center's board of directors had to determine how to bring the small non-profit back to life and generate a reawakened commitment from the board. They had to be prepared to make difficult decisions, including determining how the Center could change its business model while holding to its mission of bringing diverse communities together through the arts.

In December 2022, Steve Noakes, Board Chair of Binna Burra Lodge Ltd, Queensland, Australia learned that they had received government funding of AU$18 million to reconstruct the Lodge and cabins lost in the 2019 bushfires. The timeframe was tight for this major re-build which would need to adhere to a safer, more sustainable, and fire-resistant materials. They were also committed to re-building with a stronger Binna Burra spirit that would include the meaningful involvement of the local community, including the local Indigenous population, the Yugambeh languages people, but it also had to be financially viable.

Braithwaite & Co. Limited (BCL) was a leading railway-engineering public sector company in India. The company was incorporated in 1930 as the first wagon manufacturing company in India. In 1976, the Government of India (GoI) nationalized the company, registering and incorporating it as a fully owned GoI undertaking to support Indian Railways by supplying railway wagons. However, following nationalization, BCL faced growth challenges and gradually accumulated significant losses during the 1990s; eventually, it was declared legally sick and referred to the Board for Industrial and Financial Reconstruction (BIFR). The reasons identified for its sickness were failure to technologically upgrade and adapt to changing market scenarios, dependence on a single customer (Indian Railways), and operational-level issues within the organization. Yatish Kumar joined BCL in 2018 and took a series of strategic and operational measures to turn the company around. These measures resulted in BCL’s improved financial performance, profitability, and a quick turnaround, and the company was awarded Miniratna Category-I status in 2021. Although BCL had been growing at a good rate, Kumar was concerned about how to sustain the turnaround and maintain that growth rate in the future.

The founders of the app-based credit line MoneyTap shared a vision of creating an inclusionary multi-product banking experience. The company’s gross revenue had surged from its first year, but while the business was doing well, growth was not coming easy because of intense competition. The organization wanted to expand its offerings to include a pay-later feature, credit cards, and digital savings and become India’s first full-stack neobank. The team’s current brand, MoneyTap, was a personal credit-line brand, and to expand it to a full-service neobank required a new brand strategy and a rethinking of the brand architecture. While branding and its concepts were perceived to be more applicable to consumer goods, the founders were convinced that their fintech start-up could only move to the next level by leveraging the inherent power of a strong brand.

Audioteka S.A. was established in 2008 and had a presence in various European markets. It was time for Audioteka to reaffirm its value as a fast-growing mid-sized Polish company. By 2022 the company offered 80,000 audiobooks in 11 languages. Newly appointed chief executive officer Arkadiusz Seidler was exploring possibilities to enter new markets that could help the company grow. An unusual direction had been identified, India. Preliminary data indicated that the idea was promising. But was it worth considering a project that could be perceived as an expression of overconfidence and eccentricity on the part of Audioteka's current management? To date, no Polish company had achieved success in India.

Mamaearth was founded by husband-and-wife duo Varun and Ghazal Alagh in 2016. The core value proposition of Mamaearth’s offer focused on toxin-free, safe products based on natural ingredients, which resonated strongly with its target audience. Despite operating in a tough and competitive industry with many large, established global and Indian companies, Mamaearth had been able to build a strong presence in the market and achieve unicorn status in 2022. One remarkable aspect of the firm’s growth had been that it was one of the few unicorns that—along with strong top-line growth—had a positive bottom line and had turned profitable in the previous two years. This early success gave founders and investors the confidence to plan their next move, which was to issue an initial public offering (IPO) at a valuation of $3 billion in 2023. But the IPO was planned at a time when there was a marked downturn in funding in the start-up ecosystem. Further, the post-listing performance of some of the other celebrated unicorns had been less than satisfactory, resulting in heavy losses for investors. Therefore, many unicorn firms that had been planning IPOs had deferred their plans. Facing the possibility of such a poor scenario, should Mamaearth move ahead with its IPO, defer in anticipation of a more opportune time, or find alternative means of raising funds?

In September 2023, Sarah Bell, the president and chief executive officer of Artisan Alley Donuts (Artisan Alley), was facing various operational challenges as she navigated the complexities of scaling up her business. Artisan Alley is an artisanal donut bakery in Calgary, Alberta, Canada. Bell’s decision to increase donut production by 15 per cent (from 624 to 720 daily products) inadvertently led to late deliveries and inadequate inventory by opening time for the company’s two stores. With the limited shelf life of donuts (just one day), unsold items are discarded. This product waste increases the cost of goods sold. Recognizing the need to optimize production for profitability, Bell had several levers at her disposal. She could decouple processes, adjust the task schedule of bakers, incorporate work-in-process buffer inventory, or consider reducing batch sizes. Artisan Alley is also consistently selling out of donuts before closing time, so Bell is contemplating increasing production even further. She is wondering if a newsvendor model analysis might offer insights and solutions to address this challenge. Bell has only one day to determine the ideal production volume for next week.

To remain competitive, smart multinationals ensure they can rapidly globalize or localize certain parts of their businesses as needed. Here’s how they do it.

Despite all the Terminator scenarios, many commercial applications of artificial intelligence are really just as an essential business tool.

Student Spreadsheet to accompany product W34884.

In 2022, the manager of Hyundai Nishat Motor (Private) Limited was ambitious to expand the company in Pakistan and continue its hard-earned growth. His first step was determining whether the expansion plan was worth it. But how could he estimate the cost of equity of a privately held firm? Although the capital asset pricing model (CAPM) and dividend discount model (DDM) were most commonly used to calculate the cost of equity, neither of those models could be used with an unlisted company, which had no stock price and hence no stock returns and beta. Financial consultants thus advised the manager to research the weighted average cost of capital (WACC) and the cost of equity of Hyundai’s competitors in a comparable company analysis.

In December 2023, Avenue Supermarts Limited, operating as DMart, celebrated its robust performance in the offline retail sector in India. Since its establishment in 2002, DMart had built a sizable network of profitable offline stores, showcasing industry-leading metrics. However, its online subsidiary faced losses, prompting the management to confront pivotal decisions for future expansion. The management grappled with the choice of expanding its physical stores and deliberated on the strategic approach: Should it broaden geographically or deepen existing clusters? Simultaneously, they confronted the challenge of resource allocation for the online business amid intense competition and recent financial setbacks. DMart’s leadership stood at a crossroads, weighing options to sustain offline success while addressing the complexities of online market dynamics and profitability.

Bhima Jewels (“Bhima”) was a household name in southern India, where the company had built up a loyal clientele spanning three generations over its 97 years in business as a retailer in the jewellery sector. In 2015, Abhishek Bindu Madhav, the grandson of the founder, took over the family-run business. He introduced professionalization, infused technology into the company’s practices, and notched up creditable successes in the early years of the transformation, including during the trying times of the pandemic. <br><br>However, now Abhishek must prove that this early success was not a fluke and provide the board with a blueprint outlining how Bhima could realize its ambition of becoming a national brand. Abhishek needs to determine which factors to consider for investment and focus on to successfully script the company’s Transformation 2.0.

The recently appointed placement officer at a prestigious business school in Bangalore, India, faced an unexpected challenge in the placement process involving a diligent second-year master of business administration student. The student's encounter with a leading restaurant aggregator during the final interview had taken an unexpected turn, leaving her feeling harassed. Disturbed by the student's experience, the placement officer began questioning the existing recruitment procedures, contemplating their alignment with evolving societal values. The student's experience underscored the intricate dynamics of modern recruitment, urging a reconsideration of established practices.

On September 5, 2023, Luke Hayes, owner of Hayes Public Relations (HPR) in Toronto, Ontario, Canada, was reviewing the company’s financial performance for its seventh fiscal year. Having already reviewed the company’s operating decisions for the previous fiscal year, Hayes was now preparing to review the company’s financing and investing transactions for the fiscal year ending August 31, 2023.