• The Prius Approach

    Responding to disruptive innovation may be one of the greatest challenges managers in established firms face. On the one hand, they've been warned that disruption can sneak up and destroy their business. On the other, experience tells them that disruptions can take years, even decades, to play out. And some that threaten never occur at all. Whether a company moves too early to adopt a disruptive technology or too late, it ends up wasting resources and squandering competitive advantage. In this article, the authors outline an effective way to mange the uncertain transition from an established technology, service, or business model to a disruptive one. Companies should develop hybrids, which combine elements from a disruptive technology with the current technology to create a new offering that sits between competing innovation generations: Think Prius, which combines elements from both internal combustion and electric engines. The authors identify seven types of hybrids that companies can use, depending on whether a disruption is already under way, just getting started, and/or a distant possibility.
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  • Why Organizations Don't Learn

    For any enterprise to be competitive, continuous learning and improvement are key--but not always easy to achieve. After a decade of research, the authors have concluded that four biases stand in the way: We focus too heavily on success, are too quick to act, try too hard to fit in, and rely too much on experts. Each of these biases raises challenges, but each can be curbed with particular strategies. A preoccupation with success, for example, leads to an unreasonable fear of failure, a mindset that inhibits risk taking, a focus on past performance rather than potential, and blindness to the role of luck in successes and failures. Managers therefore need to treat mistakes as learning opportunities, recognize and foster workers' capacity for growth, and conduct data-based project reviews. To counter the bias toward action--and the unthinking perpetual motion and exhaustion that ensue--leaders can schedule more work breaks and make time for reflection. They can redress the tendency to conform, which stifles innovation, by encouraging workers to cultivate their individual strengths and to speak up when they have ideas for improvements. And they can develop and empower their employees to solve problems instead of turning automatically to outside experts.
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  • "I'm Not Talking About This to Win a Popularity Contest": An Interview with BlackRock CEO Larry Fink

    One of the most powerful players in global finance, Larry Fink also stands out for his desire to change the very system that made him who he is. He has frequently spoken out about the perils of short-term thinking, especially on Wall Street, and in April 2015 he sent a letter to the world's leading CEOs urging them to ignore their activist shareholders and focus instead on the long-term health of their companies. In this interview with HBR's editor in chief, Fink expands on those ideas and talks about changing the tax code for capital gains, rethinking fiduciary responsibility, the role of government, and what makes companies great.
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  • Be Your Own Best Advocate

    Most seasoned managers know how to handle formal negotiations at work: with clients over contracts, with bosses over budgets, with employers over compensation. But what about all the opportunities for informal negotiation that arise? Do you know how to recognize and seize the chances you get to position yourself for a better role, change an untenable situation, or ensure that you're getting credit for extra work? For 35 years the author has been studying negotiation and coaching executives; she has found that many people don't, and the reason is understandable. It can feel more comfortable to negotiate as an agent for your organization than it does to negotiate in your own behalf. More emotions are at play; it's often difficult to figure out exactly what you want or how to get the conversation started; and the risk of failure carries a higher cost. Sometimes advocating for oneself is seen as not being a "team player." But leaders hurt themselves if they ignore opportunities to push for better assignments, more resources, or higher compensation. Kolb counsels focusing on four steps: recognize, prepare, initiate, and navigate.
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  • Case Study: Should This Start-Up Take VC Money or Try to Turn a Profit?

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  • Life's Work: Bill T. Jones

    Bill T. Jones revolutionized modern dance through the company he founded in 1982 with his partner Arnie Zane, who later died of AIDS-related lymphoma. He's since choreographed over 120 works (including the Broadway hit "Fela!"). Now 63 and the artistic director of New York Live Arts, he returns to the stage for a solo performance this season.
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  • Is a Start-Up's Strength Becoming Its Weakness? (HBR Case Study)

    The creators of the start-up AndFound, an online platform that connects angel investors with a curated selection of promising start-ups, have a towering advantage over similar business accelerators: The site is free. But this central tenet of the company's mission presents problems as the company looks ahead and considers options for a long-range business model to monetize its services. Expert commentary comes from Kevin Laws, COO of AngelList, a website that connects entrepreneurs with angel investors, and Jennifer Lum, an angel investor, entrepreneur, and adviser to start-ups at MIT, Techstars, and 500 Startups.
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  • Is a Start-Up's Strength Becoming Its Weakness? (Commentary for HBR Case Study)

    The creators of the start-up AndFound, an online platform that connects angel investors with a curated selection of promising start-ups, have a towering advantage over similar business accelerators: The site is free. But this central tenet of the company's mission presents problems as the company looks ahead and considers options for a long-range business model to monetize its services. Expert commentary comes from Kevin Laws, COO of AngelList, a website that connects entrepreneurs with angel investors, and Jennifer Lum, an angel investor, entrepreneur, and adviser to start-ups at MIT, Techstars, and 500 Startups.
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  • NakedWines.com

    Thanks to its somewhat whimsical yet measurement-driven culture, its unusual customer-funded business model, and its committed community of winemakers and wine 'angels', NakedWines had grown rapidly, from a standing start in 2008 to a substantial presence in three of the world's most attractive markets for wine - the United Kingdom, Australia, and the United States. Now, however, in September 2014, it was becoming clear that the company's long-time principal investor WIV was no longer able to fund Naked's future growth. Assembled in the Birthday Suit conference room in the company's office in Napa, California, were the key individuals who had brought the company to this juncture. Founder and CEO Rowan Gormley, co-founder and IT Head Derek Hardy, COO and American Managing Director Benoit Vialle, Australian CEO Luke Jecks, UK Managing Director Eamon Fitzgerald, Chief Financial Officer James Crawford, Chief Winemaker Matt Parish, and board member and CEO of WIV Andres Ruff, had gathered to decide what they should do about this difficulty. They had spent the morning developing a set of criteria for choosing among the various alternative ways forward. The afternoon's agenda was clear, to determine a strategy for continuing to fund the company's growth. Should they seek a private equity investor? Should they ask their customers - the band of nearly 300,000 'angels', as they called them, whose monthly subscriptions funded Naked's winemakers - to buy a stake in the business, or even pursue an independent public offering (IPO) of the company's shares? Should they seek a trade investor? Or should they wait, doing nothing for now, and maintain the status quo until the time for one of the other moves made more sense? By the end of the afternoon, the group had agreed, they would reach a decision on a strategy for financing the continued growth of the business.
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  • The Dilemma of Public E-Procurement in Costa Rica: Case on the Duality of Technological Platforms and Implementation Models

    Due to its characteristics, size and impact, e-procurement has a strategic importance for public administration, since its implementation necessarily crosses many institutional barriers and paradigms of many public managers. Many nations around the world are developing or revamping their National Public e-Procurement Systems. E-procurement brings a set of new rules and dynamics that create ways of doing business with the State in a totally different fashion, with a whole new and bigger set of participants, new incentives and a radically different cost structure. This case describes the experience of Costa Rica in implementing two different approaches for national e-procurement and the implications for public policy, e-government strategy and business development. Costa Rica has become an interesting laboratory for the world, since both approaches are coexisting and operating separately. Nevertheless, the country seeks to maintain a single e-procurement platform. The choice of either one of the platforms will bring serious organizational, economic, technological and political consequences for the government. We used multiple data collection methods. The data were collected from 2009 to 2012 from primary sources, studies, consulting work, official documents and the written press. Lessons drawn can be extended to other e-government ventures.
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  • Reframing Health Care Through Social Media

    This case, based on data collected in a longitudinal field study, presents Dr. Nathalie MajorCook, a Children's Hospital of Eastern Ontario (CHEO) pediatrician, who in January 2012 was considering what to do about a 2-year grant-funded pilot project, which had provided an innovative patient care coordination service to 23 families of children described as technology-dependent, medically complex and fragile. Convinced that the Complex Care Coordination service is worthwhile, Dr. Major-Cook wants to move it beyond the pilot test phase to a funded, ongoing service. The case situation is a 'cliff hanger,' in that in January 2012, Dr. Major-Cook has not yet learned whether a proposal to fund this as an ongoing service will be approved. If it does not receive approval, she will face the unpleasant task of explaining to parents that this valuable service will end in a few short months. If it does receive approval, several decisions need to be made and actions taken in order to scale the service up, so that it can support about 100 families of technology-dependent, medically complex and fragile children in the region. Dr. Major-Cook also wonders if there is anything else she can do to tip the scales in favor of this decision. The case context is unique and captivating; the young patients under Dr. Major-Cook's care suffer from multiple, and sometimes rare life-threatening diseases. The new Complex Care Coordination model, entailing several new roles and a new way to exchange important information among care providers, was designed to improve the quality of healthcare service delivery, increase parental satisfaction and reduce care costs. Although the project plan specified that an electronic health record would be developed to support coordination among care team members, a fully integrated electronic health record had not yet been implemented.
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  • Tick a Box, Any Box: A Case Study on the Unintended Consequences of System Misuse in a Hospital Emergency Department

    This case details the setting up and growth of a high technology venture, Shanakt Consulting, in India. The company is founded by skilled academicians who had limited experience in setting up and managing a business. Shanakt's innovative RFID technology can be useful across several industries including mining, healthcare, heavy industries, and aviation, among others. RFID is the precursor to the Internet of Things, which is considered by many to be the next big wave in the field of networks and communication. Being in a promising but niche domain, with few competitors, Shanakt is likely to face a positive scenario for its business. However, the events in the Shanakt story do not unfold as planned, causing its management to arrive at crossroads. Shanakt toys with several business models including refining its products to target a particular industry, providing training kits, and manufacturing and developing prototypes. It has to decide on its future course of action.This case provides a detailed view, through the eyes of a technology startup, of the internal thought processes and strategy, and the external environment in a developing country that influences the growth of a new venture. It also sheds light on interactions of the startup with public sector firms, an important part of the Indian economy. Moreover, it highlights the impact of management team composition, and strategic decision making on the performance of such a firm
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  • Email: From Hero to Zero - the Beginning of the End?

    In 2011, the CEO of Atos, Thierry Breton, announced an unprecedented move for the company. The global information services giant would become a 'zero' email company with the objective of eradicating internal email use and replacing it with blueKiwi - enterprise social network software. This case serves to teach the challenges and key lessons behind the social collaboration transformation in a large organization where 76,000 employees switched to a new mode of collaboration. The approach of how to become a zero email company is detailed, highlighting the importance of the first-order and second-order change. The case helps to understand what it takes to shift organizational culture and employee mindset, as well as what challenges and barriers need to be overcome to make such an important step on a large organizational scale.
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  • The Long and Winding Road of Enterprise System Implementation: Finding Success or Failure?

    A global manufacturing company needing to upgrade its IT to support rapid growth decided to pilot an enterprise system (ES) implementation in one of its European businesses. This was unsuccessful, but a second attempt in Australia, drawing on the many lessons learnt was regarded as successful. Subsequently, 14 implementations proceeded all over the Asia Pacific region and elsewhere in Europe with excellent outcomes. But the next implementation of the ES into a recently acquired business in New Zealand (NZ) proved problematic. The NZ management team and users were highly critical of the system and appeared to strongly resist its implementation. Cutover was eventually mandated and did occur, but the business almost failed because of problems with the new system. Following months of complaints and lobbying, the CIO in Head Office dispatched a small experienced team to NZ to review the situation. This case raises two fundamental challenges of IT management. It supports discussion of the many issues associated with the implementation of new systems and technologies, deepening appreciation of the challenges (particularly social, cultural and political) of IT implementation. It also supports learning about the phenomenon of resistance to change in the context of IT implementation
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  • Snowfall and a Stolen Laptop

    The E. Phillip Saunders College of Business (COB) Dean at Rochester Institute of Technology (RIT) discovers that his RIT-issued laptop has been stolen from his home. He notifies Dave Ballard, a member of the College of Business IT staff. Ballard, still acutely aware of two recent incidents in which laptops containing thousands of Social Security numbers were stolen from the RIT campus, hopes the Dean's laptop does not contain personally identifiable information. If so, the incident would need to be reported to the New York Attorney General's Office, and RIT would be required to pay for a credit monitoring service for individuals whose identity may have been compromised. The case provides an opportunity for students to examine processes that should be triggered when an information security incident occurs. The case describes incident response processes that were triggered at RIT and technologies that were used or could have been used by COB IT staff to track the laptop and protect its contents. In discussing the case, students can consider how the theft of a computing device exposes an organization to risks of inadvertent disclosure of information in different categories (such as private, confidential, internal, or public), and students can derive useful guidelines for effective information security incident response.
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  • Oregon Shakespeare Festival (B): The 2015-2025 Long Range Plan

    Supplement to case SM104. In September 2015, Executive Director Cynthia Rider and Artistic Director Bill Rauch submitted the 2015-2025 OSF Long Range Plan to the Oregon Shakespeare Festival board. With the festival leadership finally in place and stable, they collectively created their first strategic plan, and the company headed into its 81st season with an 82-page guiding document. Throughout his first eight years, Bill Rauch had remained notable for his vision and drive for the company to grow and change. The theater's national profile developed substantially, making it "something of a mecca for the theater arts." Major programming and capital expansions occurred, as did unforeseen challenges such as an increase in nearby forest fires and a successful unionization attempt. As Rider and Rauch looked to build on their successes and handle these challenges, they developed a new kind of strategic plan. More concise, external facing, and focused on vision than previous plans, the new document sought to push the company into an ambitious future. Whether the new plan has stretched OSF far enough, or perhaps too far, remains to be seen.
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  • Full of Surprises: Dietary Supplements and the Gym, or, a Tale of Corporate Social Responsibility

    Working out at the gym is a healthy endeavor, but many gyms endorse unhealthful practices. They may advertise or sell dietary supplements for weight loss or muscle building that not only fail to do what they promise, but contain potentially dangerous ingredients. Callie Guertin is a primary care physician in Hamilton, in the fictitious U.S. state of Columbia, and a daily gym-goer who is slowly awakening to the fact that her chosen new gym, MuscleTone, sells weight-loss supplements at its welcome desk. She wants them to stop; but what can she do on her own? With some guidance from a young activist, Stacie Lubin, and her sympathetic personal trainer, Rudi, Guertin learns skills of coalition building to pressure the MuscleTone chain to change its practices. Perhaps, using principles of corporate social responsibility, or CSR, MuscleTone can be made to realize that abandoning sales and advertising of supplements can produce a good result for everybody-healthier customers, of course, but also a new marketing campaign touting MuscleTone as the gym for "healthy living"? Guertin and her allies are working on MuscleTone to make just this case.
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  • SVEDKA Vodka (C): Marketing Mix in the Vodka Industry, Spreadsheet Supplement

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  • Aqua Logistics Limited: An Attractive Target for Acquisition?

    Aqua Logistics Limited, one of India's leading logistics and supply chain management companies, suffered from poor financial management and was witnessing slowing demand in the industry. The company had significant financial debt to banks and financial institutions. Owing to such difficulties in managing its operations in a largely fragmented industry, the firm - with its strong network in multimodal transport and in the third-party logistics model of delivery - was a good target for companies seeking to consolidate their position in the industry. An acquiring firm, however, would want to answer several questions. What were the possible value drivers of Aqua Logistics Limited? From where would the synergistic gains be realized through an acquisition? How much should be offered for the acquisition?
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  • Aqua Logistics Limited: An Attractive Target for Acquisition? - Student Spreadsheet

    Student spreadsheet for product 9B15N020.
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