This case follows the life of Al Gore, one of the most powerful vice-presidents in US history who, in 2000, failed to secure what is probably the most powerful job on earth - the presidency. It describes how he nonetheless reinvented himself after the defeat and built a successful and influential post-political career.
Until 2002, Roche's treasury activities were decentralized. Then a number of external factors resulted in the multinational company recording a loss of CHF5,192 million. Determined to build a more robust centralized treasury system, Roche conceptualized and implemented an in-house bank (IHB) coupled with cash pooling from its affiliates worldwide.
This case is about Walmart's launch of Love, Earth-a one billion dollar line of sustainable jewellery-told from the perspective of an NGO activist. Perhaps uniquely among CSR cases to date, it offers instructors the opportunity to explore strategic CSR by a large MNC from the perspective of the firm and the NGO activists.
Lean manufacturing is a production approach whereby expending resources for any goal other than the creation of value for the end customer is considered wasteful, and thus a target for elimination. The case discusses the deployment of lean principles at FCI, a global manufacturer of electronic connectors, as the principal catalyst in achieving a worldwide turnaround in two short years. Case (A) focuses on the global launch of the lean initiative from the corporate headquarters while Case (B) provides the details of local deployment at FCI's manufacturing site in Nantong, China.
Lean manufacturing is a production approach whereby expending resources for any goal other than the creation of value for the end customer is considered wasteful, and thus a target for elimination. The case discusses the deployment of lean principles at FCI, a global manufacturer of electronic connectors, as the principal catalyst in achieving a worldwide turnaround in two short years. Case (A) focuses on the global launch of the lean initiative from the corporate headquarters while Case (B) provides the details of local deployment at FCI's manufacturing site in Nantong, China.
This case explains how Lenovo succeeded in achieving its goals of financial globalization. This was largely accomplished through the combination of its corporate treasury centre and a re-invoicing structure. Lenovo's experience would be of special interest to both emerging market companies pursuing globalization strategies and multinational corporations interested in developing market businesses.
The chief executive officer (CEO) of the Indian animation studio, Tulsi Studios Ltd., is considering approaching either Pixar or DreamWorks Animation to partner on future animation projects. The case provides a perspective on the film industry to indicate how the industry is rapidly changing and expanding globally and outlines the history and past successes of the studios. The CEO must decide which potential partner to approach.
This second part of the two-part case updated from the Knowlton Roberts case series (UVA-OB-0737 and 0738) provides an epilogue to the manager's ultimate decision of whether or not to take a new job. His decision and how it is communicated to his boss and his boss's reaction are the meat of the B case.
Incoming and outgoing foreign direct investment in an environment of politics, geography, globalization, and history. Since the end of apartheid, South Africa had undertaken substantial economic reforms in order to attract more foreign direct investment, but it was slow in coming. At the same time, South African firms had become major players in sub-Saharan Africa and beyond. Collectively, these investment decisions could have a major long-run impact on South Africa's economic growth and political stability. South African policymakers needed to decide what they wanted from the private sector, and how to achieve it.
The CEO of the Indian animation studio Tulsi Studios Ltd. is considering approaching either Pixar or DreamWorks Animation to partner on future animation projects. The case provides a perspective on the film industry to indicate how it is rapidly changing and expanding globally, and outlines the history and past successes of the studios. The CEO must decide which potential partner to approach.
BMW, the leading luxury car manufacturer in the United States, implemented a new marketing initiative based on its online video services aimed to increase sales of customized vehicles. Prior to the introduction of the "Dream It. Build It. Drive It." program, BMW's SUV sales in America were in decline, and the situation required an immediate management response. With the arrival of the next generation of the X3 model in 2010, BMW launched a new online service allowing customers to watch the creation of their new vehicle through live video streaming. The case addresses the challenges of catering to the North American consumer, where most car buyers want immediate gratification with their purchases. BMW tackled this issue with a complex change in its production system to decrease lead times for its new vehicles, transferring a complete assembly line from Austria to South Carolina.
This B2B role play case and the six role play supplements describe an account manager's seven month sales process and the customer's buying process that led to a lost order. It is an excellent case to explore organizational buying behaviour, the discipline of the selling process and the management of sales resources (time) as an asset. It can be included in an introductory marketing course at the MBA or undergraduate level. It is equally effective for executive development. It also fits in a B2B marketing course to explore organizational buying behaviour, or in the introduction module in a sales management course.
This B2B role play case and the six role play supplements describe an account manager's seven month sales process and the customer's buying process that led to a lost order. It is an excellent case to explore organizational buying behaviour, the discipline of the selling process and the management of sales resources (time) as an asset. It can be included in an introductory marketing course at the MBA or undergraduate level. It is equally effective for executive development. It also fits in a B2B marketing course to explore organizational buying behaviour, or in the introduction module in a sales management course.
This B2B role play case and the six role play supplements describe an account manager's seven month sales process and the customer's buying process that led to a lost order. It is an excellent case to explore organizational buying behaviour, the discipline of the selling process and the management of sales resources (time) as an asset. It can be included in an introductory marketing course at the MBA or undergraduate level. It is equally effective for executive development. It also fits in a B2B marketing course to explore organizational buying behaviour, or in the introduction module in a sales management course.
This B2B role play case and the six role play supplements describe an account manager's seven month sales process and the customer's buying process that led to a lost order. It is an excellent case to explore organizational buying behaviour, the discipline of the selling process and the management of sales resources (time) as an asset. It can be included in an introductory marketing course at the MBA or undergraduate level. It is equally effective for executive development. It also fits in a B2B marketing course to explore organizational buying behaviour, or in the introduction module in a sales management course.
This B2B role play case and the six role play supplements describe an account manager's seven month sales process and the customer's buying process that led to a lost order. It is an excellent case to explore organizational buying behaviour, the discipline of the selling process and the management of sales resources (time) as an asset. It can be included in an introductory marketing course at the MBA or undergraduate level. It is equally effective for executive development. It also fits in a B2B marketing course to explore organizational buying behaviour, or in the introduction module in a sales management course.
This B2B role play case and the six role play supplements describe an account manager's seven month sales process and the customer's buying process that led to a lost order. It is an excellent case to explore organizational buying behaviour, the discipline of the selling process and the management of sales resources (time) as an asset. It can be included in an introductory marketing course at the MBA or undergraduate level. It is equally effective for executive development. It also fits in a B2B marketing course to explore organizational buying behaviour, or in the introduction module in a sales management course.
This B2B role play case and the six role play supplements describe an account manager's seven month sales process and the customer's buying process that led to a lost order. It is an excellent case to explore organizational buying behaviour, the discipline of the selling process and the management of sales resources (time) as an asset. It can be included in an introductory marketing course at the MBA or undergraduate level. It is equally effective for executive development. It also fits in a B2B marketing course to explore organizational buying behaviour, or in the introduction module in a sales management course.