• Don't Integrate Your Acquisitions, Partner with Them

    A takeover usually signals the demise of one of the two corporations involved in the tussle - no prizes for guessing which one. Breaking with this practice, some companies from emerging markets are preserving the identity of companies they've taken over and giving them near-total autonomy. The acquirers (the AV Birla Group, the Mahindra group, and the Tata group in India; the Ulker Group in Turkey; and AmBev in Brazil, among others) have also retained the incumbent management teams, including the CEOs, of the corporations they bought. The new parents lay down new values and create a fresh sense of purpose, but they leave it to the acquisitions to carry them out. Some companies are better suited to adopt the partnering approach than others. Organizations with collaborative, inclusive cultures will have an easier time than companies with a hierarchical, command-and-control style. Senior executives in acquiring companies must be comfortable achieving goals through influence rather than control. They must also have a higher-than-average tolerance for ambiguity. Respect for new ideas is critical because executives must recognize the strengths of the acquired company and resist the urge to impose their way of doing things. These traits are encoded in some organizations' DNA, but others will have to develop them. These are early days yet, but the authors' research shows that the partnering approach to takeovers seems to work better than traditional postmerger integration practices, and it has created value for shareholders.
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  • Is the Rookie Ready? (HBR Case Study)

    A week before Christmas, Tim O'Connell, a manager at Driscoll Software, gets a call from Hybara Casinos. The former client's system has crashed, and the company wants to be rescued by New Year's Day. The project will generate much-needed revenue, but it involves six weeks' worth of work crammed into two - and over the holidays, no less. Tim's star programmer, Alessandra Sandoval, quit several months earlier, and the rookie Kristen Hammersmith has taken her place. Should Tim contract the project out to Alessandra or trust Kristen to lead the team? Three experts comment in this fictional case study in R0912B and R0912Z. Tim should hire Alessandra immediately, says Michael Schrage, a researcher at Sloan School of Management's Center for Digital Business. Kristen is in over her head. But more important, Tim is a shockingly poor manager. Carol A. Walker, the founder and principal of the consulting firm Prepared to Lead, agrees that Tim isn't doing his job and outlines a scenario whereby he demonstrates his confidence in, and support for, Kristen and prepares her to succeed. Paul Muller, Hewlett-Packard's vice president of strategic marketing for software products, says that in this severely condensed time frame, Driscoll and Hybara need to assess the risks and costs involved in rushing the project. If they decide to go ahead, Tim should empower Kristen to lead.
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  • Is the Rookie Ready? (Commentary for HBR Case Study)

    A week before Christmas, Tim O'Connell, a manager at Driscoll Software, gets a call from Hybara Casinos. The former client's system has crashed, and the company wants to be rescued by New Year's Day. The project will generate much-needed revenue, but it involves six weeks' worth of work crammed into two - and over the holidays, no less. Tim's star programmer, Alessandra Sandoval, quit several months earlier, and the rookie Kristen Hammersmith has taken her place. Should Tim contract the project out to Alessandra or trust Kristen to lead the team? Three experts comment in this fictional case study in R0912B and R0912Z. Tim should hire Alessandra immediately, says Michael Schrage, a researcher at Sloan School of Management's Center for Digital Business. Kristen is in over her head. But more important, Tim is a shockingly poor manager. Carol A. Walker, the founder and principal of the consulting firm Prepared to Lead, agrees that Tim isn't doing his job and outlines a scenario whereby he demonstrates his confidence in, and support for, Kristen and prepares her to succeed. Paul Muller, Hewlett-Packard's vice president of strategic marketing for software products, says that in this severely condensed time frame, Driscoll and Hybara need to assess the risks and costs involved in rushing the project. If they decide to go ahead, Tim should empower Kristen to lead.
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  • Sinyi Real Estate in Taiwan

    As the economies of Greater China continued the process of rapid transformation and industrialization, newly industrialized countries (NICs), such as Taiwan and mainland China, experienced dramatic changes in their business settings. Accompanying the industrialization of east Asian economies, business ethics were in a state of flux, as traditional values were often swept aside to justify profit maximization. In this ever-changing business environment, what were the characteristics and benefits of Chinese business ethics? What role did they play? Could an integrity-based business practice serve as a source of competitive advantage? What business settings were supporting business ethics? Few studies have paid attention to these kinds of questions. Sinyi was one of the most successful real estate agent companies in Taiwan and mainland China. From a Confucian perspective, Sinyi's founder cultivated a people-centered culture for both its customers and employees. By applying business ethics as a central differentiating strategy, Sinyi established an excellent corporate image and was regarded by many as the role model of responsible business. Sinyi service was regarded as premier in Taiwan. Its customer satisfaction rating was also far above the industry average. Trustworthiness and fair dealing were the company's guiding principles. This was in contrast to the-then chaotic environment of the real estate industry in Taiwan, where basic trust between buyers and sellers was rare and deceit existed everywhere. Focusing on using business ethics as a central differentiating strategy, Sinyi had grown into Sinyi Group, which successfully integrated upstream, midstream and downstream industries and established a highly-acclaimed business model. Over the past two decades, Sinyi Group had expanded its operations to mainland China and forged an alliance with global real estate brokerage Coldwell Banker. The case can be used for MBA and EMBA courses in business ethics (in a module on culture and business ethics) and strategic management (in a module on strategic business ethics). This case should provoke holistic thinking and discussion on sustainable business, Confucian entrepreneurship and the relationship between business ethics and competitive advantages.
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  • Fortune Motors (Taiwan): Implementing Strategy Change Using the Balanced Scorecard (A) (Traditional Chinese version)

    The chief executive officer (CEO) of Fortune Motors, the largest Mitsubishi dealership in Taiwan, has to consider his vision for the survival of the company. Fortune Motors' sales in 2003 had fallen below 50,000 units for the first time in 10 years, and market share had been falling for several years. The CEO had a plan to enter the business of financing used-car purchases. He thought that the balanced scorecard would be a useful tool to help him implement this change. The first step was to construct a corporate scorecard.
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  • Sombrero: Proposed Fruit Juice Outlet

    An entrepreneur must decide whether to proceed with the business plan for his startup business. This mini case exercise presents all startup costs to open a fruit juice outlet in a mall in Al Ain, Abu Dhabi Emirate, United Arab Emirates.
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  • The Challenge of Access to Oncology Drugs in Canada

    In recent years, many countries with publicly funded healthcare have started using cost-effectiveness analysis (CEA) along with review of clinical data as a tool to assess the overall benefit of a new drug to the society and set priorities with regards to health care budget. Cost effectiveness was formally incorporated into the Ontario drug review system in 1993 and the Canadian drug-review system in 2003. The issue of using cost effectiveness has become increasingly contentious in recent years: some newly approved cancer drugs cost $3,000 to $6,000 or more for one treatment cycle, but their high prices means that they were often classified as being not cost effective. This note reviews many of the competing interests in debates over drug funding and dilemmas about healthcare financing decisions in the presence of limited budgets.
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  • Neoprene

    In 1931, during one of the worst economic crises in US history, Du Pont announced the discovery of an innovative rubber synthetic product - neoprene. Yet at the time of the announcement, Du Pont did not have any neoprene to sell. Manufacturing facilities were still being erected and production remained at laboratory scale. Rubber synthetics had been developed in Russia, Germany and even in the United States before, but large scale production had never taken off. Would Du Pont's announcement and public disclosure of the basic science lift the barriers to commercialization? What made Du Pont so confident that it could succeed at this uncertain time?
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  • To Be a Better Leader, Give Up Authority

    In chaotic times like these, an executive's instinct may be to strive for greater efficiency by tightening control. At least two companies, CSC Germany and ANADIGICS, have done the opposite - to impressive effect.
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  • Why Profit Shouldn't Be Your Top Goal

    Research shows that if a CEO focuses primarily on maximizing profit, employees' view of the organization will suffer.
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  • In Open Workplaces, Traffic and Head Count Matter

    Face-to-face team communication thrives when employees' cubicles are located along main routes of circulation and near a variety of informal gathering spots.
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  • How to Combat Online Ad Fraud

    Online advertisers frequently fall victim to dishonest, tech-savvy publishers. Here's a sampling of common scams with some advice on how to outwit their perpetrators.
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  • Herman Miller CEO Brian Walker on meeting sustainability goals - with customers' help

    The CEO of the office furniture maker Herman Miller talks about his ambitious, perhaps impossible-sounding goal of relying completely on green energy by 2010.
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  • Board Leadership at Entergy Corporation

    Wayne Leonard became CEO of Entergy in 1999. After serving as CEO for close to eight years, the Entergy Board named Leonard Chairman and CEO.
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  • RL Wolfe: Implementing Self-Directed Teams

    Key topics include team design, team management, job design, employee empowerment, implementing change, and high performance workforces. In 2004, John Amasi, the director of production for a manufacturer of plastic pipe, introduced the concept of self-directed teams into a newly rehabbed plant in Corpus Christi, Texas. This was a major departure for RL Wolfe, whose other plants were unionized and rigidly hierarchical. By 2007, Corpus Christi is significantly outperforming the other plants in productivity, and Amasi tours the plant to identify remaining barriers to even higher productivity. Although the tour makes clear that many things are going right, it also reveals specific elements of the SDT concept that are not working optimally; some of these are communicated from the perspective of the workers themselves. At the end of the case, as Amasi sketches out ideas for increasing productivity at Corpus Christi, he also considers how he can persuade the unionized workforces at the other Wolfe plants to accept the SDT model.
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  • Communispace

    Communispace is the market leader in creating and managing private, brand-focused online communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing decisions, and with a sounding board for new product ideas. Now, a potential client has asked Communispace to build and manage an online community for the sole purpose of fostering Word-of-Mouth for a new brand it was launching. Should Communispace take on this assignment?
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  • Codevasf

    With many countries facing scarcity of freshwater and farmable land, Brazil decided to leverage its wealth of both resources to attract global agribusiness players to the historically poor Sao Francisco Valley (SFV) in the country's northeast. To do so, Brazil was instituting its first public-private partnership (PPP) in irrigation at Pontal, a partially built irrigation project in the SFV. In exchange for partial reimbursement from the Brazilian government and free use of 30,000 hectares land for 25 years, the private-sector partner would finish constructing the irrigation infrastructure and establish agricultural operations on the project; the partner was also required to integrate some local smallholders into the production chain. In December 2009, Codevasf was almost ready to start accepting bids for Pontal. For Clementino de Souza Coelho, director of infrastructure for Codevasf, the stakes were high: if successful at Pontal, PPPs could be replicated throughout the SFV, transforming the historically poor region into an agribusiness hub, as well as be a model for the rest of the world.
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  • Miracle Life, Inc.

    Miracle Life is a firm with a unique setup and organizational structure. Specifically, it is a network marketing firm (also known as multi-level marketing (MLM) firm), which utilizes a large distributor base, and depends on this individual distributor base to sell its products, giving explicit incentives for these individual distributors to both sell its products and sign up other distributors. The case gives students the opportunity to take the basic framework of Discounted Cash Flow (DCF) Analysis, and apply it to two unique perspectives of an identical problem. The students will then use this DCF approach to rationalize observed stock prices, connecting the two, and further reconciling how a company's future plan for growth, and the plausibility of this plan, has implications jointly for DCF and stock prices.
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  • Selling Green Dots in Second Life

    An Irish Air Lines pilot has re-created his home city of Dublin on Second Life. His Second Life alter ego, Ham Rambler, is busy running the site, and selling office space and advertisement on the property. The property includes a popular bar, a venue for live music performances, as well as a realistic rendering of Dublin's core. Second Life "residents" flock to the site for its entertainment and to experience Dublin. Mahon/Rambler needs to decide if the innovative business model he has developed is sustainable, or whether he should sell the business to other developers. The case is useful to introduce the concept of immersive Internet-based environments, and Internet advertising and selling.
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  • Aetna Inc.: Managing Inherent Enterprise Risks Through Stakeholder Management (A)

    Inherent risks or negatives are a critical element of "enterprise risk management" that must be mitigated or dramatically managed through constructive actions to sustain growth and manage reputation. Set in 2003 as Aetna prepares to settle a landmark class-action lawsuit, this case explores how communications and PR executives work with management to devise an announcement that fully engages the company's key stakeholders in this dramatic break with its industry's position. This case is well suited to courses and modules on crisis management, risk management, corporate communication, and strategic communication. Though written for a business school audience, it would be equally useful for courses in communication or public relations programs. The case asks students to choose from a number of possible communication strategies. It also asks students to relate communication strategy to the company's changing business model, which is demonstrated in detail in the case. The authors interviewed not only the top communication managers at Aetna, but also the CEO, CMO, and corporate counsel and some prominent legal experts. It is ever more relevant as the world of crisis issues management, crisis management, and corporate litigation becomes ever more difficult to navigate.
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