• Learning the Tricks of the Trade

    Each profession has its own vocabulary. Knowing how to talk the talk is critical--in some fields more than others.
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  • Living Agreements for a Risky World

    In emerging markets, contracts must be both flexible and rigid. "Shock absorber" and "safety net" clauses offer firms a living, breathing solution.
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  • What Is Luxury Without Variety?

    Today's consumers crave variety. A new approach to providing luxury gives the superaffluent access to a range of big-ticket items.
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  • Growing by Cutting SKUs at Clorox

    New products don't always mean increased profits. At Clorox, a formal process for determining which products to cut has boosted SKU sales and margins.
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  • Sparking Creativity at Ferrari

    Ferrari depends on a creative workforce to build its gorgeous cars. Companies can take a lesson from its unique approach to inspiring employees.
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  • What B2B Customers Really Expect

    Companies aggressively research what customers want. Yet most vendors just don't understand what customers expect of their salespeople.
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  • Small Ponds Aren't for Everyone

    Corporate refugees dream of running small firms. The realities of the job, though, can be humbling.
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  • Before You Split that CEO/Chair

    What's the rationale for dividing the roles of chairman and CEO? Studies show that, usually, doing so has no effect on the company's performance.
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  • Question of (a) Character

    China's Five-Year Plan is now called a Five-Year Guideline, reflecting the country's transition to a market economy.
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  • Public Law: The Rules of the Game

    Outlines the four primary public policy objectives underlying the U.S. laws regulating business in the early 21st century: to promote economic growth; to protect workers; to promote consumer welfare, and to promote public welfare. Other major economic powers tend to have laws that promote these same objectives, albeit with varying degrees of emphasis on the different objectives and varying ways of promoting them.
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  • Strategic Compliance Management

    Explains the construct of strategic compliance management (SCM) and asserts that managers and their firms can perform more effectively, that is, create or capture more value or better manage risk, when they comply with applicable laws, search for innovation opportunities created by regulation and deregulation, and proactively anticipate future regulation.
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  • Note on Writing Great Marketing Plans

    Marketing plans are critically important tools for marketing executives. If you can't create a strong marketing plan, it is unlikely that you will be successful. Explains why marketing plans are so important and provides a framework for creating a strong marketing plan and keys to success.
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  • UBS: Towards the Integrated Firm

    In late June 2005, UBS Group CEO Peter Wuffli--anointed "Master of Zurich" by the financial press--was returning to Zurich from the firm's latest three-day Senior Leadership Conference (SLC). Tapping 600 top managers, this SLC featured an outdoor event at a former military site in the Swiss mountains. Under the banner of "Understanding, Commitment, and Trust," teams of 100 executives engaged in a simulation of six worlds--metaphors for the various regions and parts of UBS business. Initial skepticism about the exercise was replaced with enthusiasm for the "mind-boggling" camaraderie that it created. Held above Montreux, Switzerland, home of the International Jazz Festival, the program opened with a taped interview of jazz great Wynton Marsalis asking the audience to equate the dynamics of jazz with the collaboration required to maintain a complex professional services firm. Marsalis contrasted Duke Ellington, who composed for the specific talents of his band members, with John Coltrane, a master of improvisation. "Coltrane played the themes," Wuffli mused. "That's what we do. We've got the vision. We've got all of our different musicians and we're playing to these themes in an integrated way. It does make beautiful music."
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  • Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel

    The MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.
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  • Protecting Foreign Investors

    Describes the emergence of several kinds of efforts to assure the safety of foreign investment in emerging markets: international arbitration, expanded official political risk insurance, credit from government agencies, and intervention by investors' home governments. Points out the roles of bilateral investment treaties and regional economic agreements in making arbitration accessible to an increasing number of foreign investors. Views the various arrangements as substitutes for a global agreement on foreign direct investment that would parallel the WTO for trade given that attempts to negotiate a comprehensive arrangement have so far failed. Also, presents several criticisms of the current system.
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  • Rwanda: National Economic Transformation

    Set in the year 2004, when Rwanda commemorated the 10th anniversary of a genocide that had claimed the lives of over 10% of its population. Focuses on the formulation of an economic strategy to rebuild the economy and its institutions after the devastation. Rwanda, one of the poorest countries in the world, highlights the challenges of economic development in Africa and in other low-income countries. Provides a brief political and economic history of Rwanda, but focuses on the country preceding and after the genocide. A description of government policies since 1994 enables discussion of the efforts of the transitional government under Bizimungu (1994-2000) and the first Kagame government (2000-2004) to restore and build the economy. Provides detailed economic and social data as of 2004, allowing evaluation of policy results. Concludes as President Kagame, now formally elected as head of state, considers an economic strategy to meet Rwanda's current challenges and increase the country's prosperity over the next decade.
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  • EMC Corp.: Proposed Acquisition of VMware

    Involves the decision by the CEO of EMC Corp. whether to acquire VMware, a small software firm in California that makes virtualization software. Among the factors to be considered are a pending patent case involving WMare and Microsoft and integration challenges associated with EMC's decision to spend $3 billion to acquire two other software firms based in California. Also, raises the issues about deal protection devices.
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  • Hydro: From Utsira to Future Energy Solutions

    Managers at Norway's Hydro are wondering whether or not an economically viable business case can be made to commercialize a wind-hydrogen solution. The company has successfully installed a wind-hydrogen renewable energy system as a research and development project on the 200-person remote island of Utsira. Now, they are considering two early markets to which to sell the idea: remote island communities or grid power balancing for grid operators with a high reliance on wind power. Introduces current trends in renewable energy and looks at the threats, opportunities, and business drivers in launching a new project. Analyzes the priorities of the company by looking at economic, social, and environmental objectives.
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  • Stratford Chefs School

    For many years two entrepreneurs have run a successful chefs school in combination with Ontario's apprenticeship program, their two private restaurants and the support of a few generous patrons. However, as they approached eventual retirement, they had no successors in sight and no teaching building apart from their restaurants. A professional fund-raising firm said that the various interested parties might raise $600,000 to help fund a teaching building but the total need of $2 million would be out of reach. The entrepreneurs were looking for a marketing and fund raising campaign to raise $2 million.
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  • Euro Sun Tanning Salon Inc.

    The owner/operator of a tanning salon is reviewing recommendations from a tanning distribution consultant regarding the business he had recently purchased. The owner knew that the salon needed improvements when he purchased it, but he was unsure how he wanted to proceed in doing so. The tanning consultant had presented the owner with a number of options. The owner must decide if he wants to simply upgrade the current tanning equipment or purchase new units. Students will be introduced to operational issues in service business, and will understand the importance of considering customer needs when purchasing new equipment in a service business. They will also perform a trade-off analysis based on qualitative and quantitive factors.
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