• Billy Beane: Changing the Game

    Describes how Billy Beane, general manager of the Oakland A's baseball team, employs statistical methodologies to select who is undervalued in the marketplace. Examines why few teams have imitated his organization's successful strategy. Explores threats to Oakland's competitive advantage.
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  • Arla and MD Foods--The Merger Decision (A)

    The managing director of MD Foods of Denmark and the president of Arla of Sweden, both cooperatives, were contemplating whether their companies should merge to create Europe's largest dairy company. Both companies wanted to continue the success of their joint ventures with a much closer relationship, but wondered whether their owners (the milk-producing farmers in each country) would approve the merger. The two companies were different in size, organizational structure, organizational culture, monetary currency, and language. A cross-border merger of two cooperatives was unprecedented.
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  • VERITAS 1999 (B): Integrating Sales Forces

    An abstract is not available for this product.
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  • Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor (A)

    Describes the mission, vision, and strategy of a team of entrepreneurs headed by a charismatic heart surgeon who founded a heart hospital in Bangalore, India. The purpose of the hospital was to offer health care for the masses. This tertiary care hospital performed over 4,000 surgeries a year (approximately half on pediatric patients), which is more than that performed by The Cleveland Clinic and the Mayo Clinic (ranked #1 and #2 in the United States) combined. The interesting aspect of its business formula was its ability to offer such complex surgeries as CABG (popularly known as bypass surgery) for about $2,000, which was substantially less than other similarly equipped hospitals in India. Its founder has already entered into other complementary activities, such as a statewide insurance scheme for rural farmers--Yeshaswini. The founder has ambitious plans for a comprehensive "Walmartization" of health care in India.
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  • Arla and MD Foods: The Merger Decision (A)

    The managing director of MD Foods of Denmark and the president of Arla of Sweden, both cooperatives, were contemplating whether their companies should merge to create Europe's largest dairy company. Arla and MD Foods wished to continue the success of their joint ventures in a much closer relationship, but wondered if their owners (the milk-producing farmers in each country) would approve the merger. In addition, the two companies were different in size, organizational structure, organizational culture, monetary currency used and language spoken. Finally, a cross-border merger of two cooperatives was unprecedented throughout the world. The supplement Arla and MD Food: The Merger Decision (B), product 9B05M013 describes the merger decision.
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  • FirstCaribbean International Bank: The Marketing and Branding Challenges of a Start-up

    FirstCaribbean International Bank was the new banking entity created from the combination of the Caribbean operations of two foreign banks, Barclays Bank plc of the United Kingdom and headquarters in London, England and CIBC - formally the Canadian Imperial Bank of Commerce - of Canada and headquartered in Toronto, Ontario. A marketing team was formed with the specific responsibility of developing the marketing function and the brand strategy, as well as guiding the branding process of the new entity. The head of the marketing team has a number of concerns: Would geography, history and commercial practices support or mitigate against a single, centralized marketing strategy for the entire region, what should the new brand be and how should it be articulated, should the new brand reflect one or both of the heritage banks or should the new brand break with the past and reflect a totally new identity, and how quickly could the new brand be rolled out? This case may be taught on a stand alone basis or in combination with any of the five additional Cross-Enterprise cases that deal with various functional issues associated with the eventual merger: Human Resources - Harmonization of Compensation and Benefits for FirstCaribbean, product 9B04C053; Information Systems - Information Systems at FirstCaribbean: Choosing a Standard Operating Environment, product 9B04E032; General Management - CIBC-Barclays: Should Their Caribbean Operations Be Merged?, product 9B04M067; Accounting and Finance - CIBC-Barclays: Accounting For Their Merger, product 9B04B022; FirstCaribbean International Bank: The Marketing and Branding Challenges for a Start-up, product 9B05A012; and technical note - Note on Banking in the Caribbean, product 9B05M015.
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  • Conseco College (A)

    The chair of the computer studies department noticed a marked change in the behavior of one of Conseco College's long-term employees. Although no official problems had yet surfaced, the chair has clear personal evidence that the employee was behaving erratically and uncharacteristically. The chair must decide how to deal with the situation. Supplementary cases Conseco College (B) and (C), products 9B05C003 and 9B05C004 follow the progress of the situation.
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  • Conseco College (B)

    In this supplement to Conseco College (A), product 9B05C002, the chair of computer studies department has noticed a change in the behavior of a long-term employee. Her first action results in learning that the employee suffers from bipolar disorder. She gathered information on the disorder and then had to decide what action to take next. The supplement Conseco College (C), product 9B05C004 describes the outcome and the chair's action plan.
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  • Conseco College (C)

    The chair of computer studies at a community college has noticed a behavioral change in a long-term employee and must decide how to handle the situation. She has learned that the employee suffers from bipolar disorder and has now been hospitalized for his illness, leaving much of the work from the last semester incomplete, including the marking of exams. The chair needs a detailed action plan for going forward. This is a supplement to Conseco College (A) and (B), products 9B05C002 and 9B05C003.
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  • Segway Human Transporter: More Than a Cool Invention?

    The inventor and founder of DEKA research was deciding whether to commercialize his latest invention, the Segway Human Transporter, a self-balancing, battery-operated scooter. The transporter was envisioned as an alternative mode of personal transportation in traffic-clogged urban environments. It also had potential application in developing countries with limited transportation infrastructure. With the versatility to carry riders on sidewalks, rough ground, icy surfaces and inside buildings, the market potential seemed unlimited. Yet, the Segway Human Transporter represented an unconventional transportation choice for potential users. Would there be a market for it, or would it be seen as nothing more than a cool invention? Should the inventor proceed with commercialization, and if so, how?
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  • Conseco College (A)

    The chair of the computer studies department noticed a marked change in the behavior of one of Conseco College's long-term employees. Although no official problems had yet surfaced, the chair has clear personal evidence that the employee was behaving erratically and uncharacteristically. The chair must decide how to deal with the situation. Supplementary cases Conseco College (B) and (C), products 905C03 and 905C04 follow the progress of the situation.
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  • Conseco College (B)

    In this supplement to Conseco College (A), product 905C02, the chair of computer studies department has noticed a change in the behavior of a long-term employee. Her first action results in learning that the employee suffers from bipolar disorder. She gathered information on the disorder and then had to decide what action to take next. The supplement Conseco College (C), product 905C04 describes the outcome and the chair's action plan.
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  • Conseco College (C)

    The chair of computer studies at a community college has noticed a behavioral change in a long-term employee and must decide how to handle the situation. She has learned that the employee suffers from bipolar disorder and has now been hospitalized for his illness, leaving much of the work from the last semester incomplete, including the marking of exams. The chair needs a detailed action plan for going forward. This is a supplement to Conseco College (A) and (B), products 905C02 and 905C03.
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  • Financial Reporting Problems at Molex, Inc. (A)

    Following an accounting problem at Molex, the firm's auditors request changes in management. The board of directors has to decide whether the auditors' concerns have merit or whether, as management argues, the accounting issue is immaterial.
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  • Investment Policy at the Hewlett Foundation (2005)

    In early January 2005, Laurance Hoagland Jr., VP and CIO of the William and Flora Hewlett Foundation (HF), and his investment team met to finish their recommendations to the HF Investment Committee for a new asset allocation policy for the foundation's investment portfolio. If the proposal was approved, HF would adopt a new asset allocation policy that included a substantial reduction in the overall exposure of the investment portfolio to domestic public equities and a significant increase in the allocation to absolute return strategies and TIPS. Hoagland and this team also needed to decide on a complementary recommendation to the HF Investment Committee to pledge approximately 5% of the total value of the portfolio to Sirius V, the latest fund at Sirius Investments, which specialized in global distressed real estate investments.
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  • Lundberg Systems: 3 Vignettes

    Examines three fictional vignettes concerning ethical dilemmas in the sales force, presenting the perspective of the CEO or VP of sales. Lundberg Systems is a fictional company that develops call center solutions, including call distribution systems, headsets, and call center software. The first vignette features a VP of sales who must decide whether to take advantage of a junior employee to win new business. The second vignette looks at the potential sexual harassment of a junior employee by a customer. The third vignette presents a potentially questionable accounting practice.
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  • Abbott Laboratories and HUMIRA: Launching a Blockbuster Drug (Condensed)

    In August 2002, the FDA had notified the executive steering committee for Abbott Laboratories' new rheumatoid arthritis drug to expect approval significantly ahead of schedule. If everything went smoothly, the compound D2E7 (brand name HUMIRA) would be approved for sale in the United States before the end of the year. This gave Abbott and its HUMIRA brand team no more than four months to complete preparations for the product's launch. Abbott acquired D2E7, a biologic disease-modifying antirheumatic drug, when the company purchased Knoll Pharmaceuticals in March 2001. With a significant head start and combined 2002 sales anticipated to exceed $2 billion, Enbrel (from Immunex, later acquired by Amgen) and Remicade (from the Johnson & Johnson subsidiary Centocor) would provide HUMIRA with tough competition. Yet, with the rheumatoid arthritis market expected to grow to over $7.5 billion by 2008, there was still a significant opportunity for Abbott. The executive steering committee knew that the HUMIRA team would have to orchestrate every aspect of the product's global launch carefully to quickly and effectively establish HUMIRA in this challenging market.
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  • Yamanote Kaikan

    In 2001, James O'Connell, president of Holyoke Japan, an affiliate of Larson Capital, a distress debt private equity firm, wants to bid on a 90 billion yen loan currently in default by the borrower, Sanjo Enterprises, for a popular wedding and banquet facility with an adjacent office tower in downtown Tokyo. O'Connell has to determine a bidding strategy, consider the competition, and price the deal.
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  • Equator Principles: An Industry Approach to Managing Environmental and Social Risks

    In June 2003, 10 leading international banks adopted new voluntary guidelines, called the Equator Principles, to promote sustainable development in project finance. In recent years, nongovernmental organizations (NGOs) had raised issues about the lenders' responsibilities in projects that could harm the environment and/or society. Although many banks had environmental policies in place, a uniform industry standard did not exist. The principles, borrowed from and with the active support of the World Bank's International Finance Corp. (IFC), established guidelines to ensure that banks financed only projects that were "socially responsible and reflected sound environmental management practices." Some NGOs applauded the banks' efforts, others criticized the principles for reasons related to their scope, implementation procedures, and enforcement mechanisms. The Equator banks had to decide what to do next. They could try to recruit more banks (and export credit agencies), develop implementation procedures, or respond to the criticism directly.
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  • Accounting at MacCloud Winery

    Uses a fictional new winery to introduce accounting concepts and practices such as assets, liabilities, expenses, the matching principle, and contingent activities. Designed to approach the subject at a conceptual level, allowing class discussion to focus on the underlying thought process regarding accounting, rather than on "proper" numerical calculations.
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