In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target. The market research firm has conducted a series of studies among potential small car buyers and now the data must be analyzed and interpreted.

In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target. The market research firm has conducted a series of studies among potential small car buyers and now the data must be analyzed and interpreted.

In response to changes in the European small car market and the success of the Renault Twingo, Ford decided to launch a new small car, the Ford Ka. Before Gilles Moynier can get to the specifics of the marketing strategy to launch the Ford Ka, he needs to decide how to segment the market and who to target. The market research firm has conducted a series of studies among potential small car buyers and now the data must be analyzed and interpreted.

This series of three sequential cases recounts the story of labour negotiations. The Maxime Platform, France, built in 1916 to accommodate the increasing demand for wood transportation, was by 1992 a loss-making unit. In 1998, a new Director of the Harbour and Railway Installations, Adrian Hamilton, is appointed. One of his first tasks was the assessment of the Maxime Platform operations. After confirming the difficult and declining financial performance of the installations, the decision to dispose of the unit and relocate staff to another Vector business unit was taken. The first case sketches the historical, geographical, economical and labour context of the Maxime Platform. It also introduces the protagonist of the case, Adrian Hamilton. It then proceeds by describing how Hamilton after winning over the trust of the unions and the employees soon after his arrival, looses it when job security at the Platform is threatened. The remaining part of the case describes the episodes of the first four months of the one-year labour negotiations that lead to the transfer of the Platform to a third party and the relocation of employees to another Alcan plant in the region.

Case B covers the period between May and October 2001. It describes the change and effects of a new leadership style on the negotiation process. It shows how Hamilton, by bridging the gap and building new relationship with the different stakeholders (local, regional and national unions; employees and their families, the community), manages to energize his management team throughout the long and difficult project and prepare employees for their transition from their past to their future.

Case C gives an account of the last three months of negotiations. Negotiations lead to a win-win conclusion of the project for all stakeholders as activity on the installations continue - with all its positive effect on the local economy - through a third party and the Maxime Platforms workers are provided with an attractive remuneration package and redeployed in one of Vector's best plants in the region.

Andreas Weber was selected as a high potential in a large German bank early in his career, and was posted on an international assignment to the USA. Over time, he progressed swiftly in the New York office. When he and his wife decided to return home after several years, headquarters was not able to find a position for him back in Germany that was requisite with his experience and skills. The case ends with Andreas wondering what he should do.

Andreas Weber was selected as a high potential in a large German bank early in his career, and was posted on an international assignment to the USA. Over time, he progressed swiftly in the New York office. When he and his wife decided to return home after several years, headquarters was not able to find a position for him back in Germany that was requisite with his experience and skills. The case ends with Andreas wondering what he should do.

VimpelCom is a Russian cellular operator that grew in less than 10 years (1992-2002) from a hypothetical concept, to small family-like company, to $2 billion NYSE-quoted corporation with 5.5 million subscribers on its wireless networks. This case study describes the perfect partnership between the two founders. One was the professor,Dr. Dimitry Zimin, formerly a department head at the Applied Radio Research Institute, and a cog in the Soviet machine. The other was Augie Fabela II, a very young, yet experienced, American entrepreneur. The case looks at their complementary leadership styles. It also tells the story of how they managed to capture a majority share of the market in Moscow and bring their company to the New York Stock Exchange.

Xerox has been developing and implementing knowledge management (KM) systems since 1996 and has continued to do so despite the company's hard times and KM's tarnished image following the dotcom bust. Xerox wagered that 'knowledge' was the natural, higher role for 'the document' in the workplace, and the bet is paying off. The case examines four KM projects: Eureka, its first and best knowledge management project; CodeX, the open- source software sharing platform; Angelo, the call-centre solution; and its consultancy, Xerox Connect.

In 1995, at a turning point in the history of the bearings industry, the Timken Company acquires a high-volume bearings plant in Poland. Minor differences from Timken's traditional technology and products assume major importance as the acquisition is integrated, leading to fundamental shifts in the company's value proposition and organization.

In 1995, at a turning point in the history of the bearings industry, the Timken Company acquires a high-volume bearings plant in Poland. Minor differences from Timken's traditional technology and products assume major importance as the acquisition is integrated, leading to fundamental shifts in the company's value proposition and organization.

In 1995, at a turning point in the history of the bearings industry, the Timken Company acquires a high-volume bearings plant in Poland. Minor differences from Timken's traditional technology and products assume major importance as the acquisition is integrated, leading to fundamental shifts in the company's value proposition and organization.

A debate in a city council committee is described in which a 'rational' discussion of issues was overwhelmed not by political allegiances but by emotional issues of group identity and fairness. The case illustrates how such 'proxy debates' can arise, where the emotional issue is different from the theme that is officially discussed.

Technological and scientific innovation in recent years has opened up much research and development in relation to human cloning. Many early steps have been taken and further progress is anticipated for the coming decade. This case looks at the development of human cloning; the potential benefits and market potential of such innovation and the challenges the industry might expect to encounter going forward.

There are few industries in which the effects of technological innovation be seen as clearly as they can in the healthcare industry. Developments in devices, services and networks are in turn creating even more opportunities and innovation. This case looks specifically at developments in Stem Cell-related technologies, and the impact these might have on the treatment of certain diseases. With a particular focus on the treatment of diabetes, the case looks at the market potential of such innovations and the challenges the industry might expect to encounter going forward.

There are few industries in which the effects of technological innovation be seen as clearly as they can in the healthcare industry. Developments in devices, services and networks are in turn creating even more opportunities and innovation. This case looks specifically at developments in Artificial Intelligence technologies, and the impact these might have on the treatment of certain diseases. With a particular focus on the treatment of diabetes, the case looks at the market potential of such innovations and the challenges the industry might expect to encounter going forward.

KCC had just successfully completed a large IT system to support its Financials and HR, a major success for an organization that until 2001 was paralyzed by the mountain of IT tasks and targets ahead, spending £43 million annually on IT without clear returns. How did they achieve this?

Describes how a corporate entrepreneur shapes an internal growth venture within the company, mobilizes the resources that are needed to implement the venture, and achieves success. Complementing his entrepreneurial behavior, however, is the support that he receives from several senior managers in the firm. Allows a careful examination of the challenges for corporate entrepreneurship in a large multinational firm and the roles that senior executives have to play to support it.

Describes the founding of a fair trade coffee company. Asks participants to develop a business plan for the introduction of fairly traded Mexican coffee into the Dutch market.