Launched in 1998, Russian Standard vodka quickly became the highest selling premium vodka in Russia, ahead of Stoli, Smirnoff, and Absolut. Russian Standard¿s success can be attributed to the high quality of the vodka itself, its innovative and distinctive bottle, to its strong presence in bars, and to a brand identity that is proud to leverage its Russian heritage while promising world-class standards of quality. The company, which also owns a successful bank, Russian Standard bank, is considering whether it should launch Russian Standard in the biggest premium vodka market in the world - the US - and whether it should adapt its marketing mix or stick with the strategy that has been so successful in Russia.
The new CEO of DEI airlines is faced with the challenge of creating a customer service oriented culture in a company that is losing money, needs to shed staff, has a terrible reputation among passengers, and is still driven by the subcultural differences resulting from its merger ten years ago.
ING Direct's strategy of focusing on simple products, low cost operations, aggressive pricing and advertising, has enabled it to be highly successful and profitable even though its flagship product the savings account is a low margin product. The case explores how ING Direct's strategy has enabled it to achieve its successful market position. The teaching objectives for this case are to illustrate how companies can successfully enter 'mature markets' and still succeed in carving out a successful position to achieve profitability. The case also illustrates how a corporate can be successful by maintaining consistency between its strategy and operations.
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions.
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions.
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions.
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions.
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions.
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions.
This case series presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. "Profiles of the Class of 1976" is to be used with case supplements: 403081, 403082, 403083, 403084, 403085, and 403086.
Collectively owned township and village enterprises (TVEs) played a pivotal role in China's rapid growth during the 1980s and 1990s. Although they originated in the policies and institutions of the Maoist era, TVEs thrived only after Deng Xiaoping's economic reforms redistributed property rights, taxing powers, and responsibility for the provision of public goods. These reforms made local governments dependent on their TVEs for tax revenues and gave party cadres powerful incentives to promote economic growth. Local officials often helped TVEs under their jurisdiction to gain access to technologies, capital, and production permits. Instead of rapidly privatizing its state-owned enterprises (SOEs), China gradually liberalized aspects of its economy in a controlled manner, often establishing a "market track" alongside its planned system. As the SOEs' share of output and employment shrank, that of the TVEs dramatically increased. By the mid- to late 1990s, TVEs accounted for nearly 40% of China's industrial output and had created about 100 million jobs. Nevertheless, party officials questioned whether the TVEs were a viable form of organization for an economy with ever-larger firms, more complex products and production processes, and the need for more capital and more skilled managers.
On August 21, 2001, Keane, Inc. announced the acquisition of Metro Information Services, Inc. This case analyzes the challenges facing firms and examines transactions whose major source of value creation hinges on intangible assets (e.g., people or knowledge).
ApproTEC markets a range of technologies to improve the income of subsistence farmers and other small-scale entrepreneurs in East Africa. Having achieved considerable success in its first eight years, the two founders/entrepreneurs are seeking ways to scale the impact of its operations across Eastern and Southern Africa. The question is, what should they do to accomplish this? Includes color exhibits.
Describes the alliance between a private businessman in Chile and a municipality to manage the local public education system. Describes the institution of a performance-based culture, including the use of management tools to align visions and incentives among key stakeholders.
Describes three stages in Intel's history: the initial success and then collapse in DRAMs and EPROMs, its transition to and dominance in microprocessors, and its move to become the main supplier of the building blocks for the Internet economy. Allows a rich discussion of industry structure and transformation in DRAMs and microprocessors, creation of competitive advantage and value capture, and sustainability.
Describes the evolution of Amazon.com and its business model since its founding. Specifically, discusses Amazon's transformation from an e-Tailer to a commerce platform and its marketplace initiative, which has driven this. Also describes the economics of various commerce models that Amazon employs and discusses a decision confronting Jeff Bezos regarding how the company should participate in the apparel segment.
In December 1998, Ron Wilson, chief executive of Mobil Oil Indonesia (MOI), considered how he should respond to allegations made by a group of nongovernmental organizations that Mobil had been complicit in serious human rights abuses in Aceh, Indonesia. MOI, established in 1968, was a joint venture between Mobil and the Indonesian oil company Pertamina. Based in Lhokseumawe, MOI was responsible for setting and managing the terms of the various contracts with Pertamina and the Indonesian government and for establishing and managing the exploration and exploitation operations. As a location, Aceh was far from convenient. But could any of the team at Mobil have imagined just how challenging managing operations in Aceh would be?
In December 1998, Ron Wilson, chief executive of Mobil Oil Indonesia (MOI), considered how he should respond to allegations made by a group of nongovernmental organizations that Mobil had been complicit in serious human rights abuses in Aceh, Indonesia. MOI, established in 1968, was a joint venture between Mobil and the Indonesian oil company Pertamina. Based in Lhokseumawe, MOI was responsible for setting and managing the terms of the various contracts with Pertamina and the Indonesian government and for establishing and managing the exploration and exploitation operations. As a location, Aceh was far from convenient. But could any of the team at Mobil have imagined just how challenging managing operations in Aceh would be?