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最新個案
  • Leadership Imperatives in an AI World
  • Vodafone Idea Merger - Unpacking IS Integration Strategies
  • Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
  • Snapchat’s Dilemma: Growth or Financial Sustainability
  • V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
  • Did I Just Cross the Line and Harass a Colleague?
  • Winsol: An Opportunity For Solar Expansion
  • Porsche Drive (B): Vehicle Subscription Strategy
  • Porsche Drive (A) and (B): Student Spreadsheet
  • TNT Assignment: Financial Ratio Code Cracker
  • Transition to General Management Website

    • David A. Garvin
    • Jeffrey A. Berger
    • 商品編號:300126
    • 商品分類:Note
    • 長度:5頁
    • 出版日期:2000-03-30
    • 再版日期:2000-08-07
    • 學門:
      • General Management
    Describes the transition from functional to general management. Describes the distinctive challenges of the general manager's job as well as how best to manage the short-term results of assuming a position as general manager.
    詳細資料
  • eFrenzy, Inc. (A)

    • Marco Iansiti
    • Nicole Tempest
    • 商品編號:600093
    • 商品分類:Case
    • 長度:23頁
    • 出版日期:2000-03-30
    • 再版日期:2001-04-16
    • 學門:
      • Entrepreneurship
    Details how to design, launch, and scale a rapidly growing Internet venture. Focuses on the challenges and opportunities involved in leveraging a network of partners.
    詳細資料
  • Genetic Testing and the Puzzles We Are Left To Solve (A): Consideration for Family Members

    • R. Edward Freeman
    • Stacy Pierce
    • 商品編號:UV1898
    • 商品分類:Case
    • 長度:1頁
    • 出版日期:2000-03-30
    • 學門:
      • Business Ethics
    This set of cases (labeled A through M [UV1898 through UV1911]) presents various vignettes, each with a specific dilemma about genetic testing and the ethical issues and difficult decisions that this testing presents to patients, doctors, employers and employees. "A Note on the Human Genome Project" (UV1911) is about genetic testing which provides background and information on the issues.
    詳細資料
  • Genetic Testing and the Puzzles We Are Left To Solve (B): How Test Accuracy Levels Can Alter Decisions

    • R. Edward Freeman
    • Stacy Pierce
    • 商品編號:UV1899
    • 商品分類:Supplement
    • 長度:1頁
    • 出版日期:2000-03-30
    • 學門:
      • Business Ethics
    This set of cases (labeled A through M [UV1898 through UV1911]) presents various vignettes, each with a specific dilemma about genetic testing and the ethical issues and difficult decisions that this testing presents to patients, doctors, employers and employees. "A Note on the Human Genome Project" (UV1911) is about genetic testing which provides background and information on the issues.
    詳細資料
  • Genetic Testing and the Puzzles We Are Left To Solve (C): Informing Individuals Against the Wishes of Family Members

    • R. Edward Freeman
    • Stacy Pierce
    • 商品編號:UV1900
    • 商品分類:Supplement
    • 長度:1頁
    • 出版日期:2000-03-30
    • 學門:
      • Business Ethics
    This set of cases (labeled A through M [UV1898 through UV1911]) presents various vignettes, each with a specific dilemma about genetic testing and the ethical issues and difficult decisions that this testing presents to patients, doctors, employers and employees. "A Note on the Human Genome Project" (UV1911) is about genetic testing which provides background and information on the issues.
    詳細資料
  • Genetic Testing and the Puzzles We Are Left To Solve (D): Discovery of "Nonpaternity"

    • R. Edward Freeman
    • Stacy Pierce
    • 商品編號:UV1901
    • 商品分類:Supplement
    • 長度:1頁
    • 出版日期:2000-03-30
    • 學門:
      • Business Ethics
    This set of cases (labeled A through M [UV1898 through UV1911]) presents various vignettes, each with a specific dilemma about genetic testing and the ethical issues and difficult decisions that this testing presents to patients, doctors, employers and employees. "A Note on the Human Genome Project" (UV1911) is about genetic testing which provides background and information on the issues.
    詳細資料
  • Genetic Testing and the Puzzles We Are Left To Solve (E): Prenatal Testing

    • R. Edward Freeman
    • Stacy Pierce
    • 商品編號:UV1902
    • 商品分類:Supplement
    • 長度:1頁
    • 出版日期:2000-03-30
    • 學門:
      • Business Ethics
    This set of cases (labeled A through M [UV1898 through UV1911]) presents various vignettes, each with a specific dilemma about genetic testing and the ethical issues and difficult decisions that this testing presents to patients, doctors, employers and employees. "A Note on the Human Genome Project" (UV1911) is about genetic testing which provides background and information on the issues.
    詳細資料
  • Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination

    • R. Edward Freeman
    • Stacy Pierce
    • 商品編號:UV1903
    • 商品分類:Supplement
    • 長度:2頁
    • 出版日期:2000-03-30
    • 學門:
      • Business Ethics
    This set of cases (labeled A through M [UV1898 through UV1911]) presents various vignettes, each with a specific dilemma about genetic testing and the ethical issues and difficult decisions that this testing presents to patients, doctors, employers and employees. "A Note on the Human Genome Project" (UV1911) is about genetic testing which provides background and information on the issues.
    詳細資料
  • Genetic Testing and the Puzzles We Are Left To Solve (G): Secret Testing

    • R. Edward Freeman
    • Stacy Pierce
    • 商品編號:UV1904
    • 商品分類:Supplement
    • 長度:1頁
    • 出版日期:2000-03-30
    • 學門:
      • Business Ethics
    This set of cases (labeled A through M [UV1898 through UV1911]) presents various vignettes, each with a specific dilemma about genetic testing and the ethical issues and difficult decisions that this testing presents to patients, doctors, employers and employees. "A Note on the Human Genome Project" (UV1911) is about genetic testing which provides background and information on the issues.
    詳細資料
  • Genetic Testing and the Puzzles We Are Left To Solve (H): Should Doctors Lie to Insurance Companies?

    • R. Edward Freeman
    • Stacy Pierce
    • 商品編號:UV1905
    • 商品分類:Supplement
    • 長度:2頁
    • 出版日期:2000-03-30
    • 學門:
      • Business Ethics
    This set of cases (labeled A through M [UV1898 through UV1911]) presents various vignettes, each with a specific dilemma about genetic testing and the ethical issues and difficult decisions that this testing presents to patients, doctors, employers and employees. "A Note on the Human Genome Project" (UV1911) is about genetic testing which provides background and information on the issues.
    詳細資料
  • Genetic Testing and the Puzzles We Are Left To Solve (J): The Role of Insurance in Patient and Physician Decisions

    • R. Edward Freeman
    • Stacy Pierce
    • 商品編號:UV1907
    • 商品分類:Supplement
    • 長度:2頁
    • 出版日期:2000-03-30
    • 學門:
      • Business Ethics
    This set of cases (labeled A through M [UV1898 through UV1911]) presents various vignettes, each with a specific dilemma about genetic testing and the ethical issues and difficult decisions that this testing presents to patients, doctors, employers and employees. "A Note on the Human Genome Project" (UV1911) is about genetic testing which provides background and information on the issues.
    詳細資料
  • Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination

    • R. Edward Freeman
    • Stacy Pierce
    • 商品編號:UV1908
    • 商品分類:Supplement
    • 長度:1頁
    • 出版日期:2000-03-30
    • 學門:
      • Business Ethics
    This set of cases (labeled A through M [UV1898 through UV1911]) presents various vignettes, each with a specific dilemma about genetic testing and the ethical issues and difficult decisions that this testing presents to patients, doctors, employers and employees. "A Note on the Human Genome Project" (UV1911) is about genetic testing which provides background and information on the issues.
    詳細資料
  • Organizational Transformation in a Taiwanese Company

    • Anne Marie Francesco
    • C. Bonnie Chen
    • 商品編號:9A99C035
    • 商品分類:Case (Field)
    • 長度:8頁
    • 出版日期:2000-03-30
    • 再版日期:2010-01-14
    • 學門:
      • International Business
      • Organizational Behaviour/Leadership
    A senior human resources manager at the YUAN Group, a medium-sized, multi-industry company, is reflecting on her first year on the job. She had implemented many new human resource systems, involving salary surveys, performance evaluations, bonus sharing and benefits, but these changes were not always received enthusiastically by the top management team and other employees. This case illustrates the effects of trying to rapidly implement large numbers of human resource system changes in a traditional organization.
    詳細資料
  • Careless Collaborators

    • Sara Keck
    • Anne Marie Francesco
    • 商品編號:9A99C036
    • 商品分類:Case (Field)
    • 長度:9頁
    • 出版日期:2000-03-30
    • 再版日期:2010-01-14
    • 學門:
      • Communications
      • International Business
      • Organizational Behaviour/Leadership
    An American professor is delighted and proud to be asked to join a prestigious international group of academic researchers. A series of negative experiences - cultural, professional and personal - strain relationships within the group, and the professor's feelings turn to anger and self-doubt. She must decide whether to continue with the group.
    詳細資料
  • Mustika Ratu - Navigating Through Social and Economic Crisis

    • Louis Hébert
    • Donna Everatt
    • 商品編號:9A99M045
    • 商品分類:Case (Field)
    • 長度:22頁
    • 出版日期:2000-03-29
    • 再版日期:2010-01-18
    • 學門:
      • General Management
      • International Business
    Mustika Ratu is a leading Indonesian manufacturer of health and beauty products and traditional herbal supplements that began as a modest enterprise and had grown to become one of Indonesia's most successful consumer products companies. However, in May 1998, in response to the social, political and economic chaos Indonesia was experiencing (sparked by the Asian financial crisis of 1997), the capital erupted in a sea of violence. The rioting affected almost every business operating in Indonesia. Mustika Ratu's managing director must decide whether to design and implement a new strategic marketing plan in light of the external environment and a potential decline in revenue growth or to remain true to the strategies that had garnered success in the past. The case will help students appreciate the importance of remaining true to a successful strategy, yet flexible enough to respond to the realities of the external environment, especially during times of crisis, when managers will be most tempted to deviate from their strategy. It also will help students understand how opportunities can arise from crisis, including fast-tracking international expansion plans, better positioning current products or launching new product lines, making acquisitions, or investing in capital intensive projects in times when inputs can be procured at a lower cost.
    詳細資料
  • Guidelines for Power Communication (A)

    • Kathleen E. Slaughter
    • Christina A. Cavanagh
    • 商品編號:9B00C005
    • 商品分類:Note
    • 長度:10頁
    • 出版日期:2000-03-29
    • 再版日期:2000-08-11
    • 學門:
      • Communications
      • Organizational Behaviour/Leadership
    This note is designed as detailed supplemental material for management communication courses. It contains information on creating effective business documents in the workplace. Categories covered are: report writing, e-mails and memos, and Internet writing.
    詳細資料
  • Yield Management at American Airlines

    • P. Fraser Johnson
    • Robert Klassen
    • John S. Haywood-Farmer
    • 商品編號:9B00D003
    • 商品分類:Exercise
    • 長度:7頁
    • 出版日期:2000-03-29
    • 再版日期:2002-01-29
    • 學門:
      • Operations Management
    American Airlines is a widely cited leader in the development and implementation of yield management practices. This case is based on a training exercise used at American Airlines to introduce managers to their yield management system. Participants are given the responsibility for a single flight from Dallas-Fort Worth, Texas to Miami, Florida and are required to make a series of sequential booking decisions in real time. The objective of the exercise is to maximize total revenue for the flight, after taking into account no-shows and penalties. De-briefing following the exercise provides an opportunity to discuss both the strategic and tactical issues that arise when applying yield management systems in service firms. The case is designed for use in a service management elective course or in a service operations course and is intended to expose students to yield management by giving them hands-on experience managing bookings for a flight. The game takes approximately 50 minutes to play, leaving approximately 30 minutes for class discussion. Ideally, a supplemental reading dealing with yield management should be assigned with the case in order to provide background theory on yield management and to describe the complexities of a yield management system.
    詳細資料
  • Great Wall Golf & Country Club

    • Paul W. Beamish
    • Donna Everatt
    • 商品編號:9B00M003
    • 商品分類:Case (Pub Mat)
    • 長度:13頁
    • 出版日期:2000-03-29
    • 再版日期:2010-08-01
    • 學門:
      • General Management
      • International Business
    <p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER -Regional Asia-Pacific Case Writing Competition</strong></p><br>The newly hired director of human resources for a large golf and country club near Beijing, China has just presented her human resources plan to the company founder. At issue is whether this plan - in terms of recruiting, training and development, rewards and benefits - was directionally correct and implementable.
    詳細資料
  • Genetic Testing and the Puzzles We Are Left To Solve (I): Insurance Fraud?

    • R. Edward Freeman
    • Stacy Pierce
    • 商品編號:UV1906
    • 商品分類:Supplement
    • 長度:1頁
    • 出版日期:2000-03-29
    • 學門:
      • Business Ethics
    This set of cases (labeled A through M [UV1898 through UV1911]) presents various vignettes, each with a specific dilemma about genetic testing and the ethical issues and difficult decisions that this testing presents to patients, doctors, employers and employees. "A Note on the Human Genome Project" (UV1911) is about genetic testing which provides background and information on the issues.
    詳細資料
  • Genetic Testing and the Puzzles We Are Left To Solve (L): Employer DNA Banks

    • R. Edward Freeman
    • Stacy Pierce
    • 商品編號:UV1909
    • 商品分類:Supplement
    • 長度:1頁
    • 出版日期:2000-03-29
    • 學門:
      • Business Ethics
    This set of cases (labeled A through M [UV1898 through UV1911]) presents various vignettes, each with a specific dilemma about genetic testing and the ethical issues and difficult decisions that this testing presents to patients, doctors, employers and employees. "A Note on the Human Genome Project" (UV1911) is about genetic testing which provides background and information on the issues.
    詳細資料
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