Presents an overview of U.S. laws/systems in place to safeguard intellectual property rights. Includes a brief history of the development of the laws. Attention is given to patents, licenses, copyrights, trade secrets, trade and service markets, and non-disclosure and non-compete agreements.
GO faces a crisis in March 1991 when Microsoft announces the introduction of a competing operating system for pen-based computers. GO's managers must work with its venture financers, Kleiner Perkins, to redesign its financing, alliance, and product development strategies.
A large Mexican conglomerate, active in tourism, real estate, and steel, is faced with difficult macroeconomic conditions beginning with the Peso crisis of December 1994. The conglomerate had extensive dollar-indexed liabilities and was caught in a crunch when the Mexian Peso lost half its value against the dollar in late 1994. Even though a large portion of its revenues were also dollar-indexed, thus ostensibly providing a foreign exchange hedge, most of the conglomerate's customers were Mexican nationals. With the ensuing recession in 1995, the revenue base dried up, but the dollar liabilities were still outstanding. The case covers the period from late 1994 to February 1995 and deals with the financial and operational decision that Sidek had to face at that time.
In the wake of market pressure to restructure, American Cyanamid spun off its poorly performing Chemicals Unit into a new publicly traded corporation, Cytec Industries. In addition to weak operations, Cytec inherited the bulk of Cyanamid's environmental and post-retirement health-care liabilities. The market's assessment of Cytec's prospects was grim. Cytec's managers, all long-time Cyanamid employees, were enthusiastic. They believed they could implement changes in Cytec's strategy and corporate culture that would bring about dramatic performance improvement. The spin-off gave Cytec the opportunity to change management style and adopt practices that were more effective and more suitable to its businesses. This case explores the organizational and managerial implications of spin-off transactions.
Illustrates the "Service Profit Chain" in action. QVC, whose initials stand for Quality, Value,, and Convenience, demonstrates clearly how a strong customer focus can lead to establishing a strong franchise in the retail sector and a highly profitable business whose revenue has grown 14% per year for 1992-96--usually at the expense of the rival Home Shopping Network and through higher customer retention.
Explains relationships between asset specificity, holdup, and vertical integration. In particular, it emphasizes solutions to the holdup problem through vertical integration and contracting.
"Create shareholder value" has become management's mantra. Managers have developed an extensive set of tools for determining which parts of their businesses add to or subtract from shareholder value. Unfortunately, merely applying the tools of value-based analysis does not suffice to add shareholder value; these tools focus on financial management and what top managers do, whereas value creation results from actions by individuals and groups throughout the firm. A comprehensive value-based management (VBM) system must engage, motivate, and reward people throughout the organization who create shareholder value. The system offered here targets five stages of development: value-based analysis; management of commitment and stretch targets; VBM training and open-book management; employee empowerment and task-focused training; and sharing the value. The VBM system continues with dialogue among top managers about where stretch goals should be focused in the future and the involvement of all employees in determining the best means to achieve those goals. Equally important is an ongoing commitment to training in VBM and the tasks that derive from it. VBM cannot create a strategic vision for a company. But when it is focused on creating both economic value and enhanced customer value, and is an integral part of the culture, the firm maximizes its future prospects.
A descriptive manual for how to manage the process of project management. Major sections are: 1) define and organize the project, 2) plan the project, and 3) track and manage the project. 12 processes are described in detail.
BSE or Mad Cow Disease is symptomatic of a series of technology crises. This case deals with how governments, scientists, businessmen, farmers, and the media face very difficult issues under exteme pressure.
Focuses on InterSoft of Argentina, a growing software company in Argentina. In 1993, InterSoft acquires a Russian software company and Emilo Lopez, the vice president and director of InterSoft's Systems Software Lab, must manage a creative, cross-cultural, "virtual" team. This case illustrates InterSoft's origins and highlights the relationship between the founding partners, Lopez and Felix Racca.
Focuses on InterSoft of Argentina, a growing software company in Argentina. In 1993, InterSoft acquires a Russian software company and Emilo Lopez, the vice president and director of InterSoft's Systems Software Lab, must manage a creative, cross-cultural, "virtual" team. This case reveals a quarrel that arises over e-mail between an Argentine programmer and a Russian programmer. Lopez, as the manager of the development team, must decide how to handle the situation. Since the exchanges between these programmers were preserved in e-mail files, this case provides a unique opportunity to analyze a conflict situation as it escalates.
The CEO of the marketing and refining division of a major oil company is in the midst of implementing a profit turnaround. He transforms the strongly centralized, functionally-organized division into 17 independent business units and 14 internal service companies. The division also launches a new, market-segmented strategy aimed at high-end buyers. The CEO recognizes, however, that the new organization and strategy require a new measurement system. He turns to the Balanced Scorecard (BSC) because of its ability to link measurement to strategy, and to help the new profit-center managers develop customized strategies for their local responsibilities. The case describes the development of the initial divisional BSC, the linkage of the divisional BSC to independent business unit and internal service company BSCs, and linkage of the BSC to managers' compensation. Concludes with the senior executives reflecting on how they are using the BSC in their management processes.
The general manager of a local gasoline/distillate sales and distribution business unit must communicate a new strategy to the unit's 300 employees. An initial strategic planning exercise identified a high-priority list of opportunities that blended the parent division's national strategy with a customized, local strategy. But for the new strategy to be effective, the old measurement system, which stressed only sales volume and cost reduction, had to be replaced. The manager led the development of a local Balanced Scorecard (BSC), derived from the division scorecard (described in the (A) case). To communicate the critical features of the local BSC, the unit's senior managers established a Super Bowl competition in which all employees were challenged to achieve stretch targets on five BSC measures. This case describes the communication and management processes for the Super Bowl measures.
The general manager of a Lubricants Business Unit in Mobil's U.S. Marketing and Refining division launched a project to develop a Balanced Scorecard (BSC) for his unit. The purpose was to provide focus for all employees of the unit, enabling it to operate on an integrated basis. After the unit's scorecard had been developed, the general manager challenged the project team to extend the effort out to every employee in the business unit. The team started by constructing a cause-and-effect tree that linked high-level business unit objectives down to positions or tasks for every individual. The team then visited all locations, using the cause-and-effect tree to link the unit's strategy and scorecard to individuals' responsibilities. This case describes the construction of individual BSCs and their impact on employee behavior.