In 2016, the Volkswagen Group (VW Group) announced a new future program, Together–Strategy 2025, which outlined the company’s ambition of becoming “a world-leading provider of sustainable mobility” by 2025. The VW Group made it clear that innovation and technology would be essential enablers to the success of the new strategy. In 2018, VW Group, like other players in the automotive industry, was increasingly drawn to artificial intelligence (AI), which could be used in areas including manufacturing, autonomous vehicles, and data analytics.
In November 2017, John Fruehwirth, managing partner of Rotunda Capital Partners (RCP), was considering the final terms of a Series B offer to StreetShares, Inc. (StreetShares), a fintech platform lending company whose principal business was lending to veteran-owned businesses. StreetShares was cofounded by Mark L. Rockefeller and Mickey Konson-both veterans themselves-in 2013, with the mission to provide better access to credit for veteran-run businesses. Since the financial crisis in 2008, banks had been reducing small-business lending, and the founders believed there were over a million veteran-run businesses that could benefit from better access to small loans and other forms of credit. When Fruehwirth first met the two founders in the spring of 2017, initially he thought the company was too early in its development to satisfy his investment criteria-but he was impressed with the company's management and mission. His view changed in October 2017, when StreetShares beat out Kabbage and several other online lenders to pilot a program for MILBANK, Inc., a large military affinity-focused bank, to offer small-business loans to its members. If successful, the pilot would significantly accelerate loan growth. But if the pilot failed, it would leave the firm with more expensive channels for growth and raise doubts about its small-loan business. Fruehwirth was contemplating a Series B-round investment of $20 million for 40% of the company's equity, but needed to determine whether the returns would satisfy his investors, knowing they were highly dependent on the success of the pilot. The case contains RCP's offering memorandum summarizing the merits of the StreetShares investment and Fruehwirth's proposed deal terms. Students are asked to qualitatively evaluate the potential benefits and risks of the investment from the perspective of RCP's investors, and to quantitatively calculate the investment's returns.
Kira Allen has moved to a new city, started a new job, and is ready to get herself a new cell phone and a phone plan as well. As she researches her options, Allen thinks about trade-offs and differentiating her wants from her needs in the purchasing process. This case is most useful in a financial-literacy or financial-capability course for non-MBA learners. Students will think about their own requirements in a cell phone, what terms in the mobile-phone sphere actually mean, how to decide on a device and a provider, and the total costs of phone ownership.
This case study follows the career of world-renowned orchestra conductor Marin Alsop. As a gay woman in a blatantly male-dominated (and often sexist) field, Alsop faced significant challenges in her rise to the top of the profession. At virtually every turning point on her unconventional path, Alsop received the message that she should not or could not advance - and yet she did, relying on a nuanced mix of perseverance, self-awareness, and willingness to upend the status quo.
Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn't help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping. She realized that artificial intelligence and human beings -- in particular, stylists -- could be creatively leveraged to change the retail value proposition, create a fundamentally different and significantly superior buyer experience, and a differentiated and low-cost offering. The case describes how Lake turned a Harvard Business School class project into a $1.5 billion company, Stitch Fix. Stitch Fix provides a personal styling service, sending individually selected clothing and accessories based on customer preferences and constraints. Buyers receive the knowledge, creativity and style expertise of human stylists, combined with the benefits a top-tier AI provides. These are blended into a service previously reserved for the wealthy (personal styling), delivered directly to customers' homes, at a price point that fits their budget. Lake's Stitch Fix is founded and led by women, and has one of the largest female management and workforces in the AI space, if not almost all industries. As of 2019, Stitch Fix employs more than 6,600 employees, of which 86% are women. The case works especially well for teaching about women in business. It also looks at recent attempts by Amazon to jump into the blue ocean Stitch Fix created. This leads to an interesting discussion about the likely impact of Amazon's Personal Shopper service, inviting student input on how to counter Amazon's attack.
The Dutch East India Company's board of directors must decide what to do about an impending legal requirement to liquidate the company's assets and return to shareholders their capital and any profits earned during a ten-year lock up period. The charter granted to the company in 1602 by the Dutch Estates General (legislature) required the liquidation and accounting to shareholders after the initial ten-year period and again at the end of a second ten-year period. However, the company's directors believe that more time is needed to reap the benefits of shareholders' initial investments and that liquidating the company's assets after the initial ten-year lock-up would make it impossible to raise capital for the second ten-year term. The case describes the origins of the Dutch East India Company, the world's first publicly-traded multinational company, and traces key aspects of the company's governance and development during its first ten years, including the emergence of disagreement among shareholders about corporate strategy and dividend policy.
Foxconn, well known as the iPhone maker, was the largest electronic manufacturing service provider in the world. Foxconn was founded in Taiwan in 1974. It grew enormously since mid 1980s after setting up manufacturing in mainland China. It benefited from the low labour cost in the 1980s and 1990s, as well as China's open-market policies. But China experienced significant demographic changes: the working-age population peaked in 2010 and the education level of workers overall increased steadily since 1980s. Both changes put pressure on Foxconn to increase wages. On the demand side, Apple started to diversify its supplier base by supporting a rival Taiwanese EMS provider, Pegatron, to assemble its products. Foxconn's profit margin dropped significantly after 2000s despite its effort to lower costs through automation and product diversification. Faced with challenges from both labour cost and customers, Foxconn had to adjust its market position in the new era. The case covers the history of Foxconn, the changing macroeconomic environment and actions taken by Foxconn trying to increase its profitability. The case details the challenges faced by Foxconn and Foxconn's efforts to reposition, especially though acquisition attempts. Keeping in mind the core competencies of Foxconn, students need to explore the strategies Foxconn has employed and suggest future strategies for Foxconn.
Cesar and Marco Esposito and Francisco Caceres, co-founders of the 14-year-old Chilean-based nutritional supplement company All Nutrition/Nutraline, are seeking to deepen their understanding of customers' behavior and buying patterns. After preliminary discussions with the sales force and in-store interviews with customers, they determined that well designed focus groups targeting sports nutrition customers would be an important first step in helping them to be "more in touch" with customers. This case describes the design, implementation, and analysis of the information gathered from these groups-and asks students to determine what kind of quantitative research would further deepen their understanding of who their customers are, how to segment them, and how to work with each of the segments.
The case is set in November 2019, and the protagonist is Jeff Bezos, founder and CEO of Amazon.com. From humble beginnings as an online book retailer, Jeff Bezos has built Amazon into one of the most valuable companies globally with a market cap of some $900 billion in 2019. Amazon has continued to diversify by integrating online and brick-and-mortar retail, hardware and software, products and services, and as well as original content creation and delivery via online streaming. Amazon Prime delivers content to over 100 million subscribers in the U.S. Amazon Web Services (AWS) is the largest provider of cloud computing services, with $35 billion in sales and a 26 percent profit margin. Amazon's microtargeted online advertising services are growing rapidly. Yet, Amazon's retail business continues to display low profitability with thin margins of two percent, following years of losses. Amazon's overwhelming dominance in online commerce as a direct participant and as a provider of backend services to other firms is leading to calls for it to be broken up or to be regulated as a utility. Other strategic issues Jeff Bezos must address include continued diversification and international competition. Amazon's hard-charging workplace culture is also discussed.
This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. In 2009, Ricardo Martinez, management assistant at Premium Capital Investment Advisors (PCIA), was asked to fabricate some of the information to be included in the monthly account balance statements addressed to five shareholders in Premium Capital Funds (Premium), a piece within a complex network of firms founded by Interbolsa, the largest brokerage firm in Colombia. The request, Martinez had been told by his supervisor, "came from the top." Martinez found himself at a crossroads: however outrageous the order was, refusing to obey it would certainly have negative consequences for his immediate future and medium-term career. Reporting the issue to the authorities appeared as though it would be totally useless-and yet, obeying was out of question. What, then, could he do to try to stop this falsification from happening?
Supplement to case UV7926 This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This B case contains a video and a transcript of an interview the case authors conducted with Ricardo Martinez on July 15, 2019, concerning his reflections on the ethical conflict described in the case and what he actually did about it.
In April 2016, Mark Parker, an experienced private-equity investor, is considering an investment in MedMetric, LLC (MedMetric), a seed-stage health care information technology company. The company has a Software-as-a-Service (SaaS) product that facilitated reimbursement for Medicare Advantage companies (MAs), private firms that provided an alternative way for senior citizens in the United States to receive Medicare coverage. The Centers for Medicare and Medicaid Services (CMS) reimbursed these companies using risk-adjusted metrics submitted by the MAs that increased their payments for higher-risk patients. Since 2012, CMS had been transitioning from a simpler data-entry process to a more complex data system called the Encounter Data Processing System (EDPS). Smaller and medium-sized MAs struggled to adjust to EDPS and MedMetric's product targeted these MAs to facilitate the transition to EDPS and ensure accurate reimbursement from CMS. MedMetric's product is in development and has several contracts pending, but no revenues are expected until July 2016. Based on the difficulty of valuing the company at this stage, Parker is considering making a $1 million convertible note offering to bridge the company to a later Series A venture round. The terms of the note seem relatively standard to Parker, but he is unsure whether they will provide him with the equity stake and influence he is seeking from the company. Students are asked to evaluate whether the terms of the note are sufficient to grant him the 10%-to-15% equity ownership he is seeking. Seed-stage convertible notes have increased in recent years as a form of financing for early-stage companies. This case provides an introduction to convertible note offerings, their terms and structure, and how the equity ownership can be estimated when the valuation of the company is delayed until a later round of financing.
A primary requirement for managing water effectively and sustainably is an accounting framework that registers the water that is available for use (supply) and the water that is being used (demand). A common accounting analogy is a water budget, or a water account. This note focuses on the water budgets of individual countries, defining concepts including renewable water, watershed, water withdrawal, water consumption, and dependency ratio. The note also includes data on the water budgets of Myanmar and Egypt.
When left unattended, natural resources tend to inch toward depletion, overuse, spoilage, or pollution. Common pastures get overgrazed; lakes are overfished; rivers are polluted, and so on. In the case of water, some may wonder how overuse or depletion is possible, as water is a renewable natural resource. In spite of this, depletion and overuse can occur in a practical sense and on a local level. The reasons for this overuse are often related to the "tragedy of the commons," a situation where individual users of a common resource pursue their self-interest without coordination and thus behave collectively in ways that are not optimal for the resource as a whole. This note explores the concept of the tragedy of the commons in relation to water, considering especially the implications of water's status as an unprotected open-access resource.
This case is designed to support a lively discussion about the relative merits of shareholder vs. stakeholder perspectives in the context of a company that provides a vital public service that has important environmental implications. The 2007 purchase of TXU, the largest utility in Texas, was the largest leveraged buyout in history. Yet, within seven years TXU was bankrupt. TXU (A) examines the spectacular turnaround of TXU from 2004 through 2007, in which shareholders received a tenfold increase in the share price and the CEO was rewarded with nearly $280 million in compensation in four years. But other stakeholders objected to the company's strategy of aggressive price increases and building new coal-fired power plants. Amidst growing pressure from regulators, elected officials, and consumer groups the board decided to sell the company to the private equity firms KKR and TPG. TXU (B) covers the period after the transaction and the reasons for the buy out's failure, including its enormous financial leverage and a "one-way bet" on natural gas prices that exceeded the exposure of any of the world's largest integrated energy companies.
The series of Janet Ames cases follow a fictional alumna of Harvard Business School into her consulting career in Boston. Over the series of cases, Ames is first offered the opportunity to join the board of a Boston-based non-profit organization, which offers students a chance to consider what questions they may have should such an opportunity arise within their first four to five years out of graduate school. Ames does join the board, and in the subsequent cases, questions emerge about whether an organization should have a fundraising screen, succession planning, and fiscal controls. The cases can be taught in a lively single session as each concludes with a discrete choices and opportunity for rich class debate in a realistic and, for some, likely set of personal and professional choices.