When COVID-19 struck in 2020, Singapore responded swiftly with containment and mitigation measures to curb community spread. Underlying the city-state's quick public health response was an all-of-government approach characterised by decisive actions, rigorous surveillance, and prompt adaptation. Additionally, harnessing advanced healthcare technologies, such as artificial intelligence (AI) and data analytics, supported these efforts. Chatbots and automated instant messaging communications, as well as dissemination of information via traditional and social media, helped the public make sense of the uncertainties during the early days of the outbreak. As the pandemic progressed, digital contact tracing and even a robot dog were roped in to complement community surveillance measures as the country fought the war against COVID-19. More importantly, AI-enabled technologies and analytics played a vital role in disease diagnosis and prognosis as well as in supporting the research community in understanding the epidemiology of the novel coronavirus, predicting its evolution, and planning healthcare capacity. In 2023, WHO finally declared the end of COVID-19 as a global health emergency. However, the enduring effects of the pandemic persisted and continued to take a toll on the healthcare sector and on non-COVID-19 patients who had delayed medical care. Part of the burden of endemicity entailed living with the consequences of decisions made to prioritise hospital resources for COVID-19 patients, while non-urgent surgeries were either cancelled or postponed. Addressing the post-pandemic collateral damage became a pressing need. But how? Could AI, data analytics and other advanced technologies contribute to resolving this new healthcare challenge?
As Louise Bernard grew her entrepreneurial venture, Heeling Custom Athletic Shoes (Heeling), she wanted to ensure that she was managing her cash flow prudently to make sure the company was well positioned for future success and growth. Heeling's business model was to manufacture and sell custom athletic shoes for a variety of sports that provided customers with the perfect fit as well as personalized style and exceptional performance.
In May 2023, KOSÉ Corporation (KOSÉ) was facing three ominous factors in the Chinese market: declining sales due to weak consumer spending in China following a surge in the number of COVID-19 cases after Beijing ended its zero-COVID-19 policy, new regulations requiring beauty manufactures after January 2024 to label all ingredients that constituted more than 0.1 per cent of a product in descending order (thereby risking disclosing trade secrets), and Chinese consumers' preferences shifting to local Chinese beauty manufacturers. About 30 per cent of KOSÉ's net sales came from the Chinese market, where it focused on its major brands, Sekkisei and DecorteÌ. Yet the market was becoming more saturated with giant European beauty manufactures and local enterprises. Should KOSÉ keep focusing on the Chinese market as its pillar strategy?
Just two years after launching its 10k by 2020 initiative to hire 10,000 employees by 2020, the COVID-19 pandemic forced Chief Executive Officer Mark Wilson to send nearly all of his staff at Chime Solutions (Chime) to work from home. Chime was a customer contact firm that offered call center services to corporate clients. Chime had an employee-focused model where it hired call center agents from underserved communities. It then offered skill building and life services to these agents, which led to industry-leading employee retention rates and an overall more committed and expert staff. After agents were deployed to work from home, however, it struggled to maintain its current operating model, causing increased attrition rates. It also had amassed a large amount of debt from maintaining its facilities in Morrow, Georgia; Dallas, Texas; and Charlotte, North Carolina. At the same time, the company was growing at a record pace, but needed to address its talent and debt challenges before realizing its dream of uncovering hidden talent in underserved communities.
New sustainability reporting mandates in the European Union will affect many U.S. companies that do business in Europe and will require them to come to grips with a new concept: double materiality. Rather than reporting solely on the financial materiality of sustainability issues, companies will need to develop new processes for identifying and assessing impact materiality â€" that is, how their actions affect external stakeholders.
Should you deploy that machine learning model â€" or will it fail? Most leaders making these decisions are focusing on the wrong metrics â€" which dooms many projects. In this article, adapted from the book The AI Playbook: Mastering the Rare Art of Machine Learning Deployment, learn how and why to use business metrics rather than technical ones to evaluate how well an ML model will perform â€" and how much business value it will deliver.
As one of the world's largest fried chicken chains, Popeyes had failed twice to enter the Chinese market over a twenty-year span. In March 2023, Restaurant Brands International (RBI), the owner of Popeyes, attempted a third strike by bringing the fried chicken brand under its local joint venture, Tim Hortons International Limited China (Tims China). The responsibility of making this third attempt successful rested with Yongchen Lu, the chief executive officer of Tims China. To cultivate another world-class, fast-service brand in China, Lu faced the imperative of delineating synergy between the two distinctive brands (one in coffee and the other in fried chicken). Could he make Popeyes a success in China?
Anchal Abrol and Priya Puri faced a dilemma of enticing their children to eat nutritious food. In 2019, they decided to pool all their savings to launch Snaqary. The company's clever recipes, inspired by traditional Indian wisdom, focused on nutritious ingredients such as multigrain without compromising taste. Though organic growth met initial expectations, the time to launch the brand into the next orbit was upon them when they realized the need to generate a strong preference and pull for the brand to be able to command a position in the grocery retail system. It was March 2023, and they were planning the following year's strategy. Snaqary wanted to scale up and make the brand attractive to investors.
This technical note explores the applications of usability testing to enhance the effectiveness of data visualizations in persuasive communication. It argues that beyond following best practices for visual design, usability testing-a common user research approach in website, app, and software development-can significantly improve how well data visualizations meet audience needs and accomplish persuasive goals. The note details various aspects of usability testing, including its objectives and methodologies applicable to charts versus interactive dashboards (e.g., five-second tests, task-based tests, and think-aloud protocols), and emphasizes iterative design based on feedback. By highlighting the importance of both qualitative and quantitative feedback from representative users, the document provides insights into creating more intuitive, efficient, and impactful data visualizations.
Jessica Johnson-Cope, CEO of Johnson Security Bureau (JSB), pondered options for scaling the firm. JSB was the oldest Black-owned security firm in New York, and among the oldest Black-owned security firms in the United States. It provided mostly unarmed security guards to locations such as banks, public works, hospitals, and others. Johnson-Cope could deepen her business in New York; engage in partnerships or joint ventures with other security firms outside of New York; develop a new line of business in cybersecurity; or some combination. If she joined forces with other firms, Johnson-Cope would have to consider whether to prioritize retaining JSB's status as a woman-owned, minority-owned firm, a crucial aspect of JSB's competitive strategy.
This role-play exercise presents students with a realistic and complex negotiation challenge: it asks them to participate in a quantifiable negotiation between managing partners in a venture capital fund who are embroiled in a co-founder dispute. The negotiation is multifaceted, focusing on both reputational safeguards and financial outcomes across five key quantifiable issues. The negotiation is also underscored by an atypical yet critical ethical conundrum, offering a rich context for exploring the interplay between ethical considerations and business decision-making. These scenarios compel negotiators to engage deeply with the ethical dimensions of their strategies, assessing not only the limits of their own moral flexibility but also the veracity of their adversary’s claims.
February 2022 marked the start of the tenure of a new managing director and chief executive officer at Punjab National Bank, a critical position in the wake of the bank’s challenges, including a massive instance of fraud and challenges associated with the bank's amalgamation with the United Bank of India and Oriental Bank of Commerce in 2020. With over three decades of experience leading other public sector banks, the new leader embarked on the mission to restore the bank’s 128-year legacy. Faced with the daunting task of restoring the bank’s former reputation and glory, he explored strategies for implementing a comprehensive plan to bring Punjab National Bank back on the track of sustainable growth. Which strategy would reshape the bank’s trajectory and ensure sustainable growth while also reviving the bank's legacy and heritage?
Zoho Corporation Ltd. (Zoho) was a privately held technology company that provided a suite of software applications for businesses of all sizes. The company was founded in 1996 with the aim of providing affordable, easy-to-use software applications to small- and medium-sized enterprises. In 2021, Zoho announced that it had reached $1 billion in revenue. The founders’ socio-economic vision of embracing collective well-being and purpose-driven leadership and following unconventional business practices such as transnational localism had contributed to its unwavering growth. Under the leadership of its chief executive officer, who focused on customer-centricity, simplicity, and doing business with responsibility and accountability, the organization was able to pursue social and commercial objectives simultaneously. In late 2023, Zoho intended to address the grand challenges of the world, particularly the challenges of a developing nation, through its coordinated actions and collaborative efforts. The chief executive officer faced several pressing questions: What should Zoho do to remain afloat amid the global downturn? As a socially responsible enterprise, how can could Zoho balance its business goals with social goals, given the complex landscape of social responsibility?