• U.S. Digital Service

    Mikey Dickerson and Haley Van Dyck found themselves far from home and far from certainty about where to take the U.S. Digital Service (USDS) next. In the summer of 2015, they had landed in London to meet with Mike Bracken, director of the United Kingdom's Government Digital Service (GDS). In 2014, President Barack Obama had given USDS a monumental task: transform how the federal government worked for the American people, digitally. The seeds of USDS had grown out of the rescue of HealthCare.gov, the federal website meant to allow consumers to shop for private health insurance. Its launch and crash in October 2013 had threatened one of Obama's signature policy achievements. Dickerson and a small team had been drafted to help fix HealthCare.gov and had successfully done so in a matter of months. While in London, Dickerson and Van Dyck wondered, of the other areas that most cried out for new technology approaches, which should be tackled next? Moreover, GDS had embedded satellite teams into the U.K.'s government agencies to guide, assist, and in some cases control, each agency's digital presence. Did London hold lessons for if, and how, these teams could be successful in the U.S. government? USDS had begun to experiment with this model too, embedding teams in a handful of departments in the U.S federal government. How could USDS best work with the dozens of agencies that were actually doing the work of government?
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  • Quilts of Denmark: Managing Open Innovation

    Quilts of Denmark was a Danish start-up company founded in 2000 with the goal of producing high-quality, functional quilts and pillows that contributed to healthy sleep. The company's open innovation with a space agency and technology company resulted in an "intelligent" quilt that regulated body heat, providing users with an elusive but much-desired experience: a good night's sleep. Selling a premium product in a commodity market was a challenge, and competitors were close behind. In 2010, Quilts of Denmark was preparing to introduce a new generation of temperature-regulating quilts, and the company's founders needed to decide how to introduce their newest innovation to the market.
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  • Beingmate

    Founded in 2002, Hangzhou, China-based Beingmate was a major producer of infant formula and related products in the high-demand Chinese market. After an infamous 2008 food safety episode in China, in which toxic infant formula sickened thousands of babies and led to the collapse of several domestic infant formula brands, Beingmate-whose products tested clean-had risen to become a leader among China's many infant formula brands. But while Beingmate was not implicated in the 2008 scandal, the company could not escape the deep consumer distrust of domestic infant formula brands that still pervaded China in 2016. Foreign brands, priced at a substantial premium, were strongly preferred by consumers who could afford them. The field of domestic infant formula brands was crowded and extremely competitive, leading to price wars and intense margin pressure. This case allows students to discuss the keys to Beingmate's past successes and debate its existing strategy in the context of a very complicated market. One key question is how Beingmate might leverage its partnerships with Ireland-based Kerry Group and New Zealand's Fonterra to enhance its competitive position.
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  • Quilts of Denmark: Managing Open Innovation

    Quilts of Denmark was a Danish start-up company founded in 2000 with the goal of producing high-quality, functional quilts and pillows that contributed to healthy sleep. The company’s open innovation with a space agency and technology company resulted in an “intelligent” quilt that regulated body heat, providing users with an elusive but much-desired experience: a good night’s sleep. Selling a premium product in a commodity market was a challenge, and competitors were close behind. In 2010, Quilts of Denmark was preparing to introduce a new generation of temperature-regulating quilts, and the company's founders needed to decide how to introduce their newest innovation to the market.
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  • Simpson Seeds: Growing the Next Generation

    Greg Simpson was the chief executive officer of Simpson Seeds Inc. (SSI). He and his two brothers, second-generation owners of a family farm, had started the seed company. From humble beginnings in Moose Jaw, SSI had grown to be the largest privately owned lentil exporter and seed retailer in Saskatchewan, Canada, distributing pulses to nearly 80 countries worldwide. Simpson and his brothers had recently added a new red lentil–splitting plant to the family business; however, the new plant required leadership. The brothers were also considering how to continue the family legacy. Transitioning management and leadership of SSI would not be easy. Five of nine cousins from the third generation worked at SSI. Would the new plant be the ideal launching pad for the third generation, allowing them to learn how to lead and manage a segment of the family business? Simpson and his brothers were scheduled to meet on Monday, when Simpson was to deliver a proposal for succession planning.
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  • Strategy Execution Module 10: Using the Job Design Optimization Tool to Build Effective Organizations

    This tool can be used to design, or test the design, of any job in any organization. The module introduces four concepts: span of control, span of accountability, span of influence, and span of support and explains how these variable affect job design. JDOT includes four sequential steps to test whether the resources provided to the job being analyzed are sufficient to meet the demands imposed by that job. After determining whether a job is designed for success (or failure), JDOT provides a menu of items that can be changed to improve the effectiveness of the job. While this module is designed to be used alone, it is part of the Strategy Execution series. Taken together, the series forms a complete course that teaches the latest techniques for using performance measurement and control systems to implement strategy. Modules 1 - 4 set out the foundations for strategy implementation. Modules 5 - 10 teach quantitative tools for performance measurement and control. Modules 11 - 15 illustrate the use of these techniques by managers to achieve profit goals and strategies. View the full Strategy Execution series at: hbsp.harvard.edu/strategy-execution.
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  • Re-Defining WSGN's Value Proposition and Positioning: Insight Generation for Fashion and Lifestyle Industries

    WGSN is the world's largest fashion trend forecasting agency, supplying services to 95% of the Fortune 500 fashion brands. The case examines the global strategy of WGSN, which strives to enrich its robust online platform while adding more physical presence in the markets where it is growing, particularly in North America and Asia. The case examines the role of style in fashion by focusing of the content it provides to fashion designers, buyers, merchandizers and executives. The flagship market for WGSN, the fashion industry, is divided into 14 product categories each of which require a high level of expertise on the part of the firm's trend analysts. WGSN covers all aspects of the fashion calendar from the collections to the catwalks, from ads to in-store displays. Clients use WGSN's curated platform to design, buy and price products in line with market trends. The case also examines a gap in WGSN's global presence, the French market, where local competitors defend their market share with a combination of trend books and online data. A pure player like WGSN faces strong headwinds in this key location.
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  • Office Space, A Company's Frontier: The Corporate Decision to Buy or Lease, Student Spreadsheet

    Student spreadsheet for case KEL983.
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  • Japan Airlines: Turning Around to Take Off Again

    Set in 2013, this case discusses the challenges faced and overcome by JAL to turn around successfully from a situation of bankruptcy in 2009-2010. In 2009, JAL, Asia's largest airline by revenue and an icon of Japan Inc., was besieged by a severe cash crunch crisis. A skewed cost structure with too many aircraft, bloated workforce and unprofitable routes, aggressive expansion in non-core associated services, and the 2008 global economic crisis, had landed the airline with a debt load of over US$25 billion, an operating loss of US$518 million and a market valuation less than the price of a Boeing 747. Kazuo Inamori, founder of the electronics leader Kyocera Corp, was tabbed as the new Chairman of the airline and set out to restructure the organisation. Within two years JAL had revived to become the world's most profitable airline in 2011-12. In 2012, JAL's initial public offering (IPO) at US$8.5 billion was the world's largest after Facebook's IPO, and the company was valued at US$8.72 billion. Besides government intervention and support, three factors in particular contributed to JAL's remarkable recovery: rationalisation of the cost structure through supply management and operational restructuring; change in the corporate culture inculcating shared values among all the employees; and the new management accounting system 'AMOEBA', to drive accountability across all levels and divisions. However, Inamori's stepping down in 2013 raised a few concerns: would JAL be able to stay committed to Inamori's defined path of high profitability structure and people-oriented culture? Would it continue to learn from its mistakes in the past, and pursue sustainable growth?
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  • Building a 'Dream Team': Cross-Cultural Entrepreneurship at QuikForce (B)

    Supplement to case SMU271. It was May 2016, and Desmond Lim, CEO and co-founder of QuikForce, a moving and logistics company based in Boston, U.S., had just concluded a five-hour long meeting with his team. QuikForce had been founded to simplify the stressful moving process for both the customer and movers, by acting as an intermediary that provided a technology platform which would pair potential customers with suitable moving companies based on their moving requirements. Ten months had flown by since the QuikForce website was first launched, and within two months of its launch, QuikForce was profitable. The meeting left two questions on Lim's mind. First, given QuikForce's initial success, should he begin to establish a presence in his home country, Singapore, or at least in Asia? The meeting with his team saw opinions split among three options-(a) broadening the service offerings in the company's existing U.S. locations (Boston, New York and Miami), (b) expanding to new cities in the U.S., or (c) pursuing expansion into Asia. Lim knew that a decision was looming. Second, was his present team the 'dream team' that would be able to take this company forward to the next level?
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  • BYD: The Art of Profit Management

    BYD Company Limited (BYD) manufactured rechargeable batteries, mobile phone components, and automobiles. In 2008, the company caught the attention of Warren Buffet’s investment group, and their investment in BYD caused BYD’s share price to increase 917.86 per cent over just a year, setting Chinese investors’ expectations high for BYD’s release of A-shares, planned for June 2011. <br><br>BYD’s 2010 annual report showed that the company’s performance had already taken a dip, but its prospectus was optimistic about the market prospects. The first quarter report for 2011, issued the day before the A-shares were to be released, was not as optimistic. BYD’s A-shares fared well on the first day of release, but the company’s net profits declined remarkably, and reports forecasted further decline. However, the company’s 2011 annual report showed a drop in operating profits of just 49.04 per cent year over year—just slightly less than the 50 per cent decline that would have triggered intervention by the securities regulators. <br><br>Was the company making a remarkable recovery? Were BYD’s A-shares still a sound investment, or had the company “managed” its financial statements to protect itself and its securities underwriters?
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  • EBS in China

    Environmental & Best Safety (EBS) China was the subsidiary of an American mid-sized firm in the safety products and services industry. Between 2000 and 2015, it had employed at different points a variety of strategic approaches to the Chinese market, including local market exploration and learning, autonomous local research and development (R&D), the transfer of local knowledge to centralized R&D, and the return of localization. The global business of EBS had experienced a continuous downturn over the last five quarters. The situation in China was even worse, with sales significantly under the initial target for the Chinese market, which had been the fastest-growing market for EBS over the last 10 years. In 2015, the global EBS president and the head of EBS China needed to make a decision about the next stage in the business strategy of EBS China. The meeting would be critical for EBS China to re-position itself within EBS worldwide.
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  • HBS in 2016

    The case explores opportunities and challenges confronting the Harvard Business School as it seeks to maintain its differentiated strategic positioning in the face of a rapidly evolving management education landscape.
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  • SEAS in 2016

    The case explores opportunities and challenges facing the Harvard School of Engineering and Applied Sciences as it: 1) grapples with rapid undergraduate enrollment growth and its smaller scale relative to other top engineering schools, and 2) prepares to move two-thirds of its faculty and classes to a new campus in Allston, 1.5 miles from its current Cambridge location.
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  • BYD: The Art of Precise Profit Management

    BYD Company Limited (BYD) manufactured rechargeable batteries, mobile phone components, and automobiles. In 2008, the company caught the attention of Warren Buffet's investment group, and their investment in BYD caused BYD's share price to increase 917.86 per cent over just a year, setting Chinese investors' expectations high for BYD's release of A-shares, planned for June 2011. BYD's 2010 annual report showed that the company's performance had already taken a dip, but its prospectus was optimistic about the market prospects. The first quarter report for 2011, issued the day before the A-shares were to be released, was not as optimistic. BYD's A-shares fared well on the first day of release, but the company's net profits declined remarkably, and reports forecasted further decline. However, the company's 2011 annual report showed a drop in operating profits of just 49.04 per cent year over year-just slightly less than the 50 per cent decline that would have triggered intervention by the securities regulators. Was the company making a remarkable recovery? Were BYD's A-shares still a sound investment, or had the company "managed" its financial statements to protect itself and its securities underwriters?
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  • Simpson Seeds: Growing the Next Generation

    Greg Simpson was the chief executive officer of Simpson Seeds Inc. (SSI). He and his two brothers, second-generation owners of a family farm, had started the seed company. From humble beginnings in Moose Jaw, SSI had grown to be the largest privately owned lentil exporter and seed retailer in Saskatchewan, Canada, distributing pulses to nearly 80 countries worldwide. Simpson and his brothers had recently added a new red lentil-splitting plant to the family business; however, the new plant required leadership. The brothers were also considering how to continue the family legacy. Transitioning management and leadership of SSI would not be easy. Five of nine cousins from the third generation worked at SSI. Would the new plant be the ideal launching pad for the third generation, allowing them to learn how to lead and manage a segment of the family business? Simpson and his brothers were scheduled to meet on Monday, when Simpson was to deliver a proposal for succession planning.
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  • Rockboro Machine Tools Corporation

    In mid-September 2015, Sara Larson, the chief financial officer of this large CAD/CAM (computer-aided design and manufacturing) equipment manufacturer must decide whether to pay out dividends to the firm's shareholders, or repurchase stock. If Larson chooses to pay out dividends, she must also decide on the magnitude of the payout. A subsidiary question is whether the firm should embark on a campaign of corporate-image advertising and change its corporate name to reflect its new outlook. The case serves as an omnibus review of the many practical aspects of the dividend and share buyback decisions, including (1) signaling effects, (2) clientele effects, and (3) finance and investment implications of increasing dividend payout and share repurchase decisions. This case can follow a treatment of the Miller-Modigliani dividend-irrelevance theorem and serves to highlight practical considerations in setting dividend policy.
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  • Rockboro Machine Tools Corporation, Student Spreadsheet

    Student spreadsheet for case UV7227.
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  • Lean as a Universal Model of Excellence: It Is Not Just a Manufacturing Tool!

    This is a technical note that describes the history of Lean and explains why it is not just a manufacturing tool. It is used in Darden's "Management of Service Operations" course elective.
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  • Nestlé: Nutrition, Health, and Wellness

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