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The Invisible Hand of Time: How Attention Scarcity Creates Innovation Opportunity
For the companies that accept how time operates on their target markets and customers, time scarcity and attention scarcity will provide one of the best paths for innovation in the future. This article, by a former HP executive, examines how time spent shopping has remained constant over the past decades, even while the number of products has increased. It also discusses the Time-Value Framework and five modes of Time-Value Innovation, including Time Magnets and Time Slicing.