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To cut global emissions in half over the next 40 years, as scientists recommend, clean technologies must be rapidly rolled out on a vast scale-but in the past they have taken up to 30 years to get to the mass market. How can we speed things up and make time-to-market more predictable? For starters, by comparing rates of technology implementation and patenting activity.

If you're afraid to involve your company in the carbon-credit market, the prospect of delaying your participation should scare you more. The authors' guide to the basics about carbon assets will assuage your fears by arming you with facts.