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Hans Wilsdorf and Rolex
- 商品編號：805138
- 商品分類：Case
- 長度：17頁
- 出版日期：2005-05-27
- 再版日期：2015-09-14
- 學門：
Explores the creation of the Rolex watch by Hans Wilsdorf. Provides a case study of how one of the world's leading luxury brands was created and, more generally, provides a vehicle for exploring the competitive advantage of Switzerland in watchmaking (and other industries). Although Switzerland was a traditional watchmaking center, Wilsdorf-who was neither a watchmaker nor Swiss-created this successful brand through his emphasis on quality and reliability, combined with celebrity marketing.