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Maple Tree Cancer Alliance: Growing Pains
Karen Wonders founded Maple Tree Cancer Alliance (MTCA) in 2011 as a non-profit organization in Dayton, Ohio, to improve cancer patients’ quality of life through an individualized exercise program. By early 2020, MTCA had enjoyed significant growth, crossing the geographical and administrative boundaries of several hospital networks in the United States. Funding from hospital networks was contingent upon the efficacy of MTCA’s exercise program, which could be established only through ongoing, rigorous data analysis. However, the old way of collecting and processing client data could not adapt to MTCA’s current size; as such, MTCA needed a new solution, and Wonders found herself reviewing four options. -
Maple Tree Cancer Alliance: Growing Beyond a Regional Brand
In late 2017, the founder of Maple Tree Cancer Alliance faced a new challenge. In 2011, she had launched the non-profit organization to improve the quality of life for cancer patients by providing them with individualized exercise training programs, nutritional guidance, and emotional support during and after cancer treatment. In six years, the organization had expanded to 10 locations in Ohio and Pennsylvania; however, the founder wanted to strategically extend the organization throughout the United States, crossing the geographical and administrative boundaries of the healthcare system. One of her biggest challenges was to identify a growth model to stay sustainable. How could she position the organization for further growth?