個案總覽

Taking a one-size-fits-all approach to crowdsourcing - in which crowds without directly relevant knowledge are asked to address problems they're poorly suited to solve - is the cause of many crowdsourcing failures. Research suggests that three distinct types of crowdsourcing can be used to solve problems of differing scope and complexity and generate opportunities for innovation.

When professors Anita Woolley and Thomas Malone studied the factors that increased a group's collective intelligence, they made some surprising discoveries: A team's intelligence, as measured by performance on a range of tasks, had relatively little to do with the individual IQs of its members. But it had a lot to do with the gender of those members.