個案總覽

The operations manager of the Westover Inn has an opportunity to obtain an equity position in the Inn and is trying to decide whether it makes sense for him to take advantage of it. The case examines a purchase decision from a broad range of perspectives - finance, accounting, model building, operations, marketing, strategy, human resources, communications, information technology - and particularly the interaction between the concerns of these functions. A related issue is to determine the value of the property. The focus of the case is the Inn's financial condition - its statements and projections - and various alternative approaches to evaluation. (A supplement to this case, Westover Inn (B), case 9A96M004, is available.)

The operations manager of the Westover Inn has just decided to purchase an equity position in the Inn. He has mixed feelings of both elation and dread. Now that the decision has been made, the real work can begin. The focus of the case is dealing with several inter-related strategy, marketing, operations, human resources, technology, and communications decisions required to ensure that the purchase will be a success. (This is a supplement to Westover Inn (A), case 9A96M003.)