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Taking a one-size-fits-all approach to crowdsourcing - in which crowds without directly relevant knowledge are asked to address problems they're poorly suited to solve - is the cause of many crowdsourcing failures. Research suggests that three distinct types of crowdsourcing can be used to solve problems of differing scope and complexity and generate opportunities for innovation.

Amazon HQ2's vice president for workforce development, Ardine Williams, explains the rationale behind the company's strategy for upskilling its workforce even when the training it provides opens up new opportunities for its employees elsewhere.