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Chattanooga Ice Cream Division
- 商品編號：498001
- 商品分類：Case
- 長度：11頁
- 出版日期：1997-07-09
- 再版日期：2003-10-03
- 學門：
Senior functional officers (marketing, manufacturing, research & development, control, and human resources) clash over alternative ideas for turning around a business in decline. The general manager is faced not only with choosing between competing ideas, but also managing conflict and determining whether his consensus-oriented style is appropriate to the needs of the situation.