個案總覽

When the author agreed to accept the top job at UPS, the global shipping service, in late winter of 2019, she expected to steer the company toward a brighter future. She had no idea that she would have to do it during a global pandemic that made her organization an essential service but kept most people at home and pushed demand for shipped goods to holiday levels year-round. When she officially took over, in June 2020, she gathered her top team to decide on the principles to which they would hold fast during this crisis--including integrity, efficiency, constant learning and improvement, and a strong focus on both customers and employees. Among their top priorities were maintaining their brand relevance, keeping their balance sheet and credit rating solid, protecting their dual-class ownership structure, and continuing to pay a dividend. The organization divested from some businesses and invested in others, which has led over the past year to impressive growth, a happier customer base, and a more engaged workforce.