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Intertech: Instructors who Consult. Consultants who Teach
This case focuses on an entrepreneurial training and consulting company considering if it should invest in new virtual training technology as part of its growth strategy. The decision could significantly impact the nature of the company's face-to-face training business, change the company's historically successful business model, and affect long-range plans for growth. Intertech was founded in 1991 and provided technology training and consulting for a wide variety of clients, primarily in Minnesota. Intertech CEO and founder, Tom Salonek, was evaluating the next steps to achieve the company's growth goals. While the decision to spend $25,000 was not significant financially, the virtual training decision needed to be viewed from a variety of functional and strategic perspectives because of its impact on Intertech's business model