Sustainable development-organizing an organization in a way that it can function in the long term-began gaining global attention in 1983 when the United Nations created the Brundtland Commission to offer various ways to save the human environment and natural resources and promote economic and social development. Corporate sustainability not only depends on the business's ability to function over a long period but also on sustainable relationships with stakeholders. This text offers a comprehensive perspective covering salient aspects of sustainable development with chapters contributed by experts from various countries. It provides guiding principles and tools for transformation and generates knowledge about sustainable organizational designs, sustainable business models, co-creating value with multiple stakeholders, and organizational transformation for sustainability. Written for students, faculty, researchers, professionals, and practitioners in the corporate world, this book will be a valuable resource in promoting sustainable development. Chapter 8 highlights challenges social entrepreneurs (SEs) face while promoting their cause, the range of sustainable products offered, and their goal of convincing potential customers that their products are good for the customer, society, and the environment. Marketing and social entrepreneurial business models can assist in achieving sustainable development goals. To balance the consumers' need for high-quality products and the SEs' goals of environmental safety and societal well-being, finding a middle ground is essential. This includes educating consumers, adopting professional marketing techniques, and creating customized communication for stakeholders. Sustainable consumerism is increasingly becoming the norm; entrepreneurs and managers working with sustainability-related products need to rethink their marketing strategy.