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  • Fluitec Wind: Improving Sustainability Through Predictive Analytics

    The chief executive officer of Fluitec Wind needs to devise a strategy for using predictive analytics to provide gearbox services to wind turbines operated by energy companies. As gearboxes have a 10 per cent chance of failure each year and replacements are costly, predicting and preventing such failure is a constant source of stress for wind farm owners. Fluitec Wind has access to a wealth of untapped data resources that could be used to diagnose gearbox health using existing wind turbine data without the need of additional monitoring and sensor hardware. However, the company faces many technical challenges in improving the accuracy of the predictive analytics and thereby commercializing the product.
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  • Google Skybox: Monitoring Planet Earth in High Definition

    Google Skybox designed and managed small satellites that captured high-definition images of the Earth's surface. The company then sold the images or the analysis of the images to commercial and government customers.<br><br>The founders initially intended to use the satellites for societal purposes, such as monitoring carbon emissions, but quickly refocused on profit-making applications when they realized that the viability of the project depended on the ability to sell products to commercial customers. Over time, the company has been increasingly diverging from its original purpose. The dilemma facing the founders is how to do the right thing, but also make a profit.
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