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最新個案
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SoccerGrlProbs
This case focuses on a potential student entrepreneurship opportunity based on the social media presence of three Division I soccer teammates. The case explores the opportunity using the Business Model Canvas and Value Proposition Canvas to draw student attention to significant elements of business building that should be considered. It highlights considerations such as the strengths and weaknesses of the entrepreneurs' position and examines potential conflicts, including athlete status and NCAA rules, the realities of social media revenue potential, and the challenges that starting a product-focused company would entail.