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Merchandising at Nine West Retail Stores
- 商品編號：698098
- 商品分類：Case
- 長度：17頁
- 出版日期：1998-05-15
- 再版日期：2001-05-31
- 學門：
Describes the merchandising decision process (organization, structure, and incentives) at Nine West retail stores, a large footwear retailer in the United States. Also describes changes currently occurring at Nine West and thus provides a context in which students can recommend changes to the merchandising process and the structure of the merchandising organization. To explain how merchandising decisions are made at a fashion retailer and to explore how changes in the environment will impact the merchandising organization.