個案總覽

Sustainable development-organizing an organization in a way that it can function in the long term-began gaining global attention in 1983 when the United Nations created the Brundtland Commission to offer various ways to save the human environment and natural resources and promote economic and social development. Corporate sustainability not only depends on the business's ability to function over a long period but also on sustainable relationships with stakeholders. This text offers a comprehensive perspective covering salient aspects of sustainable development with chapters contributed by experts from various countries. It provides guiding principles and tools for transformation and generates knowledge about sustainable organizational designs, sustainable business models, co-creating value with multiple stakeholders, and organizational transformation for sustainability. Written for students, faculty, researchers, professionals, and practitioners in the corporate world, this book will be a valuable resource in promoting sustainable development. Chapter 4 explores the concept of corporate citizenship and its contributions to responsible, sustainable, and humanistic management. Three new ways to understand corporate citizenship are offered: Corporate citizenship can be seen as strategic because it contributes to the long-term sustainable development of business and society; the inclusive approach involves all activities addressing the expectations of various stakeholders; and the political approach discusses the role of corporations as governments. Globalization has been a driving force behind corporate citizenship. Masi Agricola and CMS Group are offered as two examples of applications of strategic corporate citizenship.