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SC Johnson: Planning Coupon Promotions
- 商品編號：9B06E014
- 商品分類：Case (Field)
- 長度：7頁
- 出版日期：2007-11-21
- 再版日期：2009-09-17
- 學門：
An intern at SC Johnson requested a meeting to discuss a new initiative he wanted to pursue after analyzing coupons for SC Johnson's Glade brand. The intern had identified a large variance in coupon redemption rates and coupon return metrics, and wanted to discuss the possibility of developing a better way to plan coupon promotions.