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How Presidents Persuade
- 商品編號：F0301D
- 商品分類：Article
- 長度：2頁
- 出版日期：2003-01-01
- 學門：
David Gergen, adviser to presidents Nixon, Ford, Reagan, and Clinton, knows a thing or two about how leaders get their messages across. In this edited e-mail interview with HBR's Gardiner Morse, Gergen discusses the power of persuasion and the theatrics of communicating well.