個案總覽

Elena Pelc is the founder and CEO of 2 Proud Pups, a maker of all-natural dog care products. Sales are good, but revenues have plateaued at about $1 million annually. Plus she's pregnant with her first child. She must decide whether to sell the company--which would give her more time with her family and help her start-up grow--or hire a new CEO and continue to exert some control over its future. With commentary from Candace Leak, the founder and CEO of Loanables.com, and Todd Olson, a cofounder and the CEO of Pendo.

Elena Pelc is the founder and CEO of 2 Proud Pups, a maker of all-natural dog care products. Sales are good, but revenues have plateaued at about $1 million annually. Plus she's pregnant with her first child. She must decide whether to sell the company--which would give her more time with her family and help her start-up grow--or hire a new CEO and continue to exert some control over its future. With commentary from Candace Leak, the founder and CEO of Loanables.com, and Todd Olson, a cofounder and the CEO of Pendo.

Elena Pelc is the founder and CEO of 2 Proud Pups, a maker of all-natural dog care products. Sales are good, but revenues have plateaued at about $1 million annually. Plus she's pregnant with her first child. She must decide whether to sell the company--which would give her more time with her family and help her start-up grow--or hire a new CEO and continue to exert some control over its future. With commentary from Candace Leak, the founder and CEO of Loanables.com, and Todd Olson, a cofounder and the CEO of Pendo.

Candace Leak is a young female college graduate who quit her successful job to start a luxury pet shampoo company, Cain & Able Collections (named after her two dogs). With no encouragement from her family, Leak bootstrapped the venture and turned her idea into a million dollar enterprise. The case follows Leak as she wins contracts with Petco and Whole Foods and is featured in the Wall Street Journal and New York Times. This success however extracts a personal and emotional toll. Eight years later, after getting married and having a son, Leak encounters a critical crossroads. She is still passionate about her company, but wants to focus on her family. Leak must decide whether to hire a CEO, sell the company, merge with her competitor, or raise venture capital.