NET ZERO TO NET HERO - CAN WE GROSS IT? is a two-part case that highlights the pressing need for businesses to move towards sustainable practices. This is particularly relevant in today's Climate Crisis environment, where governments and businesses need to work together at COP summits to lay out policy roadmaps. Paving the way for sustainability in a firm, is a multipronged approach with interlinkages to local as well as global policy directives and understanding this, through the context of what CII does, gives the bigger picture for any small, medium or large firm to strategically plan and communicate their approach to achieving the Sustainable Development Goals (SDGs) as well as to be seen as clearly "walking the talk" when it comes to showcasing themselves as being oriented towards truly caring for the planet.

NET ZERO TO NET HERO - CAN WE GROSS IT? is a two-part case that highlights the pressing need for businesses to move towards sustainable practices. This is particularly relevant in today's Climate Crisis environment, where governments and businesses need to work together at COP summits to lay out policy roadmaps. Paving the way for sustainability in a firm, is a multipronged approach with interlinkages to local as well as global policy directives and understanding this, through the context of what CII does, gives the bigger picture for any small, medium or large firm to strategically plan and communicate their approach to achieving the Sustainable Development Goals (SDGs) as well as to be seen as clearly "walking the talk" when it comes to showcasing themselves as being oriented towards truly caring for the planet.

Supplement to cases IMB951 and IMB953. Transcript from the interview of IIMB Case Writer Ms. Jacqueline Gomes in conversation with Ms. Seema Arora, Deputy Director General, CII.

This case focuses on a key business decision taken by The Boeing Company to counter competition from its rival Airbus - in a duopoly market. The pressure to stay relevant, be competitive and bag a large market pie in the burgeoning aviation sector, led Boeing to make a series of untimely decisions that resulted in two plane crashes, followed by an exposé of several safety and regulatory practices and processes. The case presents Boeing's flagship 737 MAX 8 aircraft; throws light on the popularity of the model; provides an overview of the aviation market; and the context surrounding the two crashes that occurred when the 737 MAX aircraft were released; and the ensuing communication debacle that followed.