The five-case UFIDA series is about China's largest supplier of management/ERP software, its 20-year evolution, and current strategic challenges. The (A) case is the cornerstone of the series. It introduces the company's history, strategic turning points, current market position and competition. It is a standalone case that may be used in a strategy course. It may also be used to highlight the interaction between strategic competitors within an industry. In this situation, subsequent classes would be devoted to the Kingdee and Beyondsoft cases. It may be paired with the UFIDA (B) case to add a focus on people and their values. It may be used in an accounting and control course, paired with the UFIDA (C) case, to illustrate the evolution of planning and budgeting systems. It may be used in a finance course, accompanied by the UFIDA (D) case, which highlights the critical role of capital markets and finance in a growing company. Finally, it can be used in an international course with the UFIDA (E) case to focus on the special international expansion issues of a Chinese firm.

This case highlights the leadership, cultural and organizational structure dimensions of UFIDA. The case begins with Founder/Chairman Wang Wenjing's rags-to-riches story. Then UFIDA's senior and middle management of different backgrounds talk about their leader, Chairman Wang Wenjing. They voice their opinions on Wang Wenjing's leadership style, UFIDA's corporate culture and vision. This case complements the UFIDA (A) case which looks at the organization as a whole, while the (B) case focuses on the people and their values. From different angles, students can feel Chairman Wang Wenjing's management style and his personal impact on UFIDA. The company, over 20 years, has been a successful management software provider in China (its biggest domestic provider.) At the core, the key question is, "Can Chairman Wang Wenjing's leadership style, UFIDA's culture 2.0 and organizational structure, together sustain UFIDA's future growth and goal accomplishment?"

This case documents the evolution of UFIDA's management control system over a decade as it grew five-fold from a 325 million RMB to a 1.66 billion RMB company, while its staff grew by more than three-fold.

Green retailing, generally viewed as the incorporation of environmental protection measures into retail operations, has become a common phenomenon. Despite an increasing interest among practitioners, there is a lack of understanding about what green retailing is and what the success factors are for its implementation. This article examines the practices of leading green retailers, shedding light on the different coordinator roles of retailers between suppliers and customers in greening their value chains. It identifies three broad dimensions of green retailing-internal-improvement, external-coordination, and supportive-development-and notes the critical capabilities required for firms to achieve success. It also presents a strategy loop with practical steps to help retailing executives incorporate green practices.