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In May 2017, the owner and operator of Master Decker, a deck restoration business, had an opportunity to expand his business by adding to the company’s current service offerings. His three expansion alternatives were offering deck building, marketing an exclusive line of stains, and manufacturing deck cleaning chemicals. He planned to analyze the costs and benefits of each alternative. He wanted to continue growing the business but wondered which of these options, or combination of options, would provide the best return on investment for his company. Because he had no set timeline, he wanted to move forward with at least one of the options immediately.

In May 2017, the owner and operator of Master Decker, a deck restoration business, had an opportunity to expand his business by adding to the company's current service offerings. His three expansion alternatives were offering deck building, marketing an exclusive line of stains, and manufacturing deck cleaning chemicals. He planned to analyze the costs and benefits of each alternative. He wanted to continue growing the business but wondered which of these options, or combination of options, would provide the best return on investment for his company. Because he had no set timeline, he wanted to move forward with at least one of the options immediately.

In early July 2017, the shareholders of RollUP Solutions Incorporated (RollUP), a social enterprise in London, Ontario, had just received great news about a partnership with Goodwill Industries International Inc. that would result in process efficiencies and business growth for RollUP. RollUP collected used mobility devices from long-term care homes, upcycled the devices, and sold them to consumers at discounted prices. Before launching their online sales channel and implementing their new sourcing and upcycling process, the shareholders needed to make key marketing decisions such as selecting a target market, price, and promotional methods.

In early July 2017, the shareholders of RollUP Solutions Incorporated (RollUP), a social enterprise in London, Ontario, had just received great news about a partnership with Goodwill Industries International Inc. that would result in process efficiencies and business growth for RollUP. RollUP collected used mobility devices from long-term care homes, upcycled the devices, and sold them to consumers at discounted prices. Before launching their online sales channel and implementing their new sourcing and upcycling process, the shareholders needed to make key marketing decisions such as selecting a target market, price, and promotional methods.