個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
23andMe: Genetic Testing for Consumers (C)
Supplement to case 514086. -
Access Health CT: Marketing Affordable Care (B)
Supplement to case 514119. -
QuintilesIMS: Biosimilar Marketing in England
QuintilesIMS was a leading healthcare consulting firm best known for its data and information offerings, as well as its market research and management consulting services for life science companies. By 2015, the company was expanding beyond the biopharmaceutical industry, offering analytical services to healthcare systems, like the National Health Service (NHS) in the United Kingdom (UK). In June, 2015, QuintilesIMS published a study highlighting inconsistencies in the care of RA patients in England. In particular, the company considered the current use of biologic medications to treat RA in England, as well how the introduction of biosimilar medications might affect costs to the NHS and medication access for patients. Students must use epidemiology, cost, and market share information given in the case to estimate potential cost savings one year after the introduction of biosimilars. The case also explores qualitative questions around the appropriate communication with patients and the role of QuintilesIMS. -
Building a Culture of Health
-
Implementing a Culture of Health
-
Employee Health
-
Community Health
-
Consumer Health
-
Environmental Health