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The case deals with the century-old Canadian peat industry, whose activities take place far from major urban centres. The case is set in the early 1990s, a defining point in the history of peat extraction in Canada, when key decisions were made to ensure the industry's sustainability. On the other side of the Atlantic, the actions of British peat producers were damaging their industry's reputation, and something had to be done to prevent the Canadian industry from suffering the consequences. The case discusses the major challenges faced by companies and industrial sectors whose practices are questioned: achieving social acceptability, preventing and managing controversy, and maintaining legitimacy.

The case deals with the century-old Canadian peat industry, whose activities take place far from major urban centres. The case is set in the early 1990s, a defining point in the history of peat extraction in Canada, when key decisions were made to ensure the industry's sustainability. On the other side of the Atlantic, the actions of British peat producers were damaging their industry's reputation, and something had to be done to prevent the Canadian industry from suffering the consequences. The case discusses the major challenges faced by companies and industrial sectors whose practices are questioned: achieving social acceptability, preventing and managing controversy, and maintaining legitimacy.

Petrobras is a multinational oil and gas company publicly traded in Brazil and international stock markets including the New York Stock Exchange. The company's controlling shareholder is Brazil's federal government. Political influence was at the centre of Petrobras's participation in a massive corruption scheme revealed in 2014. Brazil's Federal Police launched Operation Car Wash, a series of investigations disclosing a wide-ranging corruption scheme involving Petrobras, many politicians, and the country's leading construction firms. The case focuses on how corruption spread at Petrobras and the company's responses to the crisis beginning in March 2014.