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Negotiating for the Motion Picture Association of America and the Motion Picture Association: Jack Valenti (A)
Summarizes the background and career highlights of Jack Valenti, longtime head of the Motion Picture Association of America and the Motion Picture Association. Sets up three difficult negotiation challenges facing Valenti over a rating system for movies, the financial syndication rules for television networks, and a French-backed "culture exemption" for movies in world trade talks. -
Negotiating for the Motion Picture Association of America and the Motion Picture Association: Jack Valenti (B)
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