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Continental Airlines: The Go Forward Plan
- 商品編號：INS057
- 商品分類：Case
- 長度：5頁
- 出版日期：2009-10-14
- 學門：
In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. The case describes his turnaround plan, focusing on (a) the goal to dramatically improve on-time performance, and (b) the team-based bonus he believed would convince his cynical and demotivated employees to execute the plan.